Jinhao Home Textile Group Co., Ltd. was founded in 1968, mainly producing towels, bedding, fabric decorations, bathroom supplies and other home textile products. Jinhao, Jieliya and Sanli are all well-known towel brands in China, but their market share is slightly lower than that of the other two brands. Its towel products are positioned in supermarket retail, the price is cheap, and it is convenient to buy offline. Shandong and Jiangsu are China's textile provinces, commodity production and sales are mainly divided into self-built brands and export OEM two, although the production technology is mature, but in product design and brand building still need to be strengthened. Compared with Jieliya and Sanli, the design style of Jinhao is still relatively old, and it is difficult to attract the attention of young people.
 
The gold towel is made of Xinjiang long-staple cotton or Uzbek long-staple cotton, but the bathrobe product is not clearly labeled. Its bathrobe products are divided into adult cotton bathrobes and children's cotton bathrobes, adult models use some embroidered decorations on the collar and placket, but the color is still the traditional towel often used in the high saturation of pink, egg yolk, etc., the sense of fashion is insufficient, and the children's model adds a rabbit ear design at the hood, which is quite cute. Among them, the solid-color bathrobe is about 300 yuan per piece, and the children's bathrobe is about 180 yuan per piece, which deviates from the positioning of the gold brand with high quality and low price, and the cost performance is not as high as its towel products.