According to the data of "Furniture Today" in the United States, in 2018, Shuda's sales ranked first in the United States, which is the seventh consecutive year that Shuda has won the sales championship. In addition to its outstanding performance in the home market, Serta also maintains a long-term cooperative relationship with Hilton, and the mattresses sold in the official Hilton store are provided by Serta. Different from the brother brand Simmons, Shuda has a very early layout in China, which was represented by Hong Kong Airland in 2008, and broke away from Airland in 2018 to establish a cooperative relationship with King Koil, which is very active in the domestic market.
 
In the domestic market, Serta is known for its three major patents, including "Wonderful Buckle Spring", "Edge Reinforcement Sponge" and "Quilting Layer". The whole spring is wound by a steel wire, which has good elasticity and support, but the anti-interference is slightly weaker than that of pocket springs, and the characteristics of Sealy's "Meizi" spring are similar. The quilted layer refers to the surface of the mattress made of wavy cotton fiber material, which is more comfortable and snug, and the edge reinforcement sponge enhances the support of the bed edge.
 
The gel sponge is another invention of Serda, which takes advantage of the high water content of gel particles, which Serta incorporates to the sponge to provide a cool sleeping sensation. Initially, this material was used by Serta in the memory foam series iComfort, which was launched in 2011 to solve the problem of poor heat dissipation of memory foam, but now, gel sponge has been widely accepted by various mattress manufacturers. However, it should be noted that according to the evaluation of the American "Consumer Reports", although the gel sponge has an endothermic effect, the actual effect is not very prominent.
 
At present, the domestic Serta has two series: Perfection and Life. Positioned slightly higher, the Perfection Series features a comfort-enhancing layer of latex, which is recognized as a premium mattress material, known for its balanced comfort and support, and memory foam, which has an excellent enveloping feel and softness. Unlike many high-end mattresses, Denver II has a hard sleeping feel, excellent support, and is very friendly to many users who are not used to soft beds. At present, the price of Denver II is around 20,000 yuan. If you need a softer mattress, Maryland II., which is similar to Denver II., is a good choice, and the price is more than 20,000 yuan. In addition, the perfect series also has Venice II., Vienna II, Gleich II and other mattresses, which are more cost-effective, and the current price is about 10,000 yuan.
 
The life series is more economical, but it does not use Serta's famous wonderful buckle springs, which can be divided into SL01-1, SL02-1, SL03-1 and SL04-1 and SL05-1 with pocket springs. The price of the whole net spring mattress is slightly lower, between 5000-6000 yuan, and the price of pocket spring mattress is 7000-8000 yuan. In fact, it can also be seen from this that the high-positioning mattresses of Serta in the Chinese market generally use "wonderful buckle springs", and pocket and whole mesh springs are usually used for cost-effective models. This is different from the U.S. market, which, like Sealy, is moving closer to pocket springs in its high-end range.
 
In terms of imported products, Serta mainly has two series of spring mattresses iSeries and memory foam mattress icomfort. Both series have Serta's gel memory foam, but the cost performance is relatively limited, such as the charm II of the icomfort series is priced at more than 30,000 yuan, and the price of the iseries series of Huafu is as high as about 50,000 yuan.