In a 2012 poll conducted by the National Sleep Foundation (NSF), about nine out of ten respondents believed that mattresses were closely related to sleep quality, and that a good mattress had the opportunity to bring about a better mental state at a time when the average sleep duration was decreasing. And when it comes to mattresses, Simmons' influence is first-class.
 
In terms of popularity, Simmons is recognized as one of the "3S" in the industry, and its market share in the United States, where the mattress industry is most developed, ranks among the top three. In terms of product positioning, Simmons' Black Label series is second only to niche handmade bedding products such as Vispring, which are positioned as luxury goods. In the hotel market, Simmons frequently appears in Sheraton, St. Regis, Peninsula, Four Seasons, Westin and other hotels, and is one of the most common figures in this field. In China, for a long time, people called spring mattresses "Simmons".
 
Although not the pioneer of spring mattresses, Simmons invented the production machine for independent pocket spring mattresses, and was the first to mass-produce and popularize them. Different from the whole-net, first-line steel spring mattress, each spring of the independent pocket spring mattress is filled in a cloth bag (usually a non-woven bag), so the springs do not interfere with each other, and each point is compressed independently. On the one hand, this minimizes the disturbance of the sleeping partner's turning, and on the other hand, the curve of the mattress can be relatively close to the body, and the sleeping feeling is relatively excellent.
 
Overall, the overall performance of individual pocket springs is slightly better, and the price and cost are slightly higher than the other two types of spring mattresses. At present, Simmons' full line of products are pocket spring mattresses, and the positioning of the three major manufacturers in the United States is also high. In 2009, Simmons was acquired by Serta's parent company, and the two brands operated independently, forming one of the largest mattress companies in the world.
 
In terms of product positioning, Simmons is even slightly higher than Sealy. However, in the domestic market, Simmons has relied on imports for a long time, and the price has maintained a cold attitude, which is limited in its attractiveness to domestic users, so its market share is relatively low. Taking the highest positioning of the black label as an example, the current domestic black label mattress price is mostly more than 100,000 yuan, but in the United States, whether it is Tatiana, Sonya, or the K series updated in 2019, the price does not exceed 5,000 US dollars. Fortunately, with the increase of participation in the domestic market, Simmons has also launched some relatively people-friendly products in recent years, and the product line is becoming fuller.
 
In terms of products, Simmons mattresses have Ultra plush (soft), Plush (soft), Medium (moderate), Firm (hard), Extra Firm (hard) five categories from soft to hard, among which Firm's sleeping feeling is roughly equivalent to the traditional domestic hard mattress, there is no absolute advantage or disadvantage between soft and hard, and in the case of ensuring that it can reasonably support the body, users choose the best with their own habits.
 
In the U.S. market, Simmons has two major brands, Beautyrest and Beautysleep, the former is Simmons' flagship, and it is recommended that users who plan to buy this series buy this series, and the Beautyrest series is divided into Black, Platinum, and Silver.
 
In the Chinese market, Simmons' problem lies in the fact that it is not grounded, and the high-positioning mattresses in offline stores are mostly imported from the United States and Japan. However, in recent years, Simmons has launched a domestic Studio series, which provides a good choice for Chinese users.
 
In terms of style, the Beautyrest series is the representative of Simmons, but as mentioned earlier, the price is not unpleasant, the price of black label (Black) mattresses such as Ratis and Burleiland is as high as 10-200,000 yuan, and the Garland positioning of the Silver series is slightly lower, but the price is also more than 30,000 yuan. In contrast, although Simmons lacks after-sales service, it is more cost-effective, with consumption only between $1,500 and $5,000. Among them, Tatiana, Sonya, Natasha, and Kalista are all popular models, but it should be noted that the American version of the mattress is already soft, and the flagship Tatiana is one of the softest mattresses on the market, and users who are not used to soft beds may find it difficult to adapt.
 
The Studio series was launched in 2015, making up for Simmons' overpriced regrets, the entry-level "Xinxi" is only priced at about 7,000 yuan, and the slightly more expensive sunshine, excellence, Hengzi, extreme and other models are priced between 10,000-30,000 yuan. Compared with Simmons' other products, it has taken a big step forward in terms of cost performance, and it is a good choice for young users who pursue quality of life.
 
Finally, overseas shopping users are reminded that the size of the American mattress is slightly different from the domestic mattress, the American mattress King bed size is 198 x 203cm, the Cal King is 182 x 213 cm, and the Queen bed is 153 x 203cm. Domestic mattresses are mostly 200x200cm, 200x180cm, and 200x150cm, so it is necessary to customize the bed frame or bed box for overseas shopping users.