In the integrated stove industry that is still in a period of rapid development, the Martian founded in 2010 can be described as a typical representative of the rising star, in the early days of entrepreneurship, the Martian won the German IF Design Gold Award with the X7 series, becoming the first brand in China's kitchen appliance industry to win this award, in addition, the Martian is also one of the drafting units of the industry standard of "integrated cooker".
 
After all, the integrated stove industry belongs to the real economy, soft power is important, but hard power is the foundation of a manufacturing enterprise, the Martian has more than 100 acres of its own factory in the early days, and at the beginning of 2019, a new industrial park of nearly 200 acres was built to further consolidate the scale advantage.
 
Returning to specific products, the Martian has set up X7, X2, E5, E6 and other series for integrated stoves, although each series has a variety of models, but the basic performance of the stove firepower, air volume and wind pressure are the same, mainly based on panel materials and integrated electrical appliances for detailed division, such as X7G/X, "X7" is the name of the series, "G" stands for the steel countertop, and the suffix "X" is the disinfection cabinet; For X7B/Z, "B" represents the glass countertop, "Z" is the beginning letter of the steamer, and the arrangement and combination of letters represent different material configurations, and so on for other series.
 
The X7 series is positioned as the flagship of the Martians, it follows the curved side plate design of the sailboat of the IF Design Gold Award, the shape is elegant, and it can also be adjusted by 20° swing to achieve a better smoke effect, while the E6 series are generally fixed side panels, the design language is more traditional, but there is an extra storage platform, which can place some seasonings or ingredients, and the practicality is better than that of the X7.
 
Efficient smoke exhaust is the first demand of the integrated stove, X7 series built-in high-performance motor and two-way wind wheel, can output a large air volume of 17m³/min, enough to meet the smoke exhaust needs of the open kitchen, more than 300Pa high wind pressure without fear of congestion of the public flue, can more smoothly discharge the fume, and avoid the fume backing back into the room, this set of smoke purification system is not exclusive to the flagship, X2, E5, E6 and other series are also equipped.
 
In addition, in order to reduce the difficulty of cleaning the smoke mouth, the Martian is also equipped with Teflon oil mesh for X7, E5 and other series, Teflon has been widely used in non-stick pan coating, with excellent oil resistance, only need to wipe lightly to wipe off the oil, the cleaning process is worry-free and labor-saving, but Teflon will fall off with the use of time for a long time, which needs to be noted.
 
Many dishes in Chinese food have higher requirements for the firepower of the stove, especially stir-frying, X7 is equipped with a heat flow rate of 4.5KW, which is 0.5KW higher than the definition of the national standard for "fierce stove" 4.0KW, which can maximize the aroma of the ingredients in the process of rolling in the iron pot to meet the fire needs of those who are interested in stir-frying, while the fire configuration of X2, E5, E6 and other series has decreased slightly, with a rated heat flow rate of 4.2KW, but it can still provide sufficient "fire support" for the vast majority of dishes.
 
The disinfection model of the X7 series has reached the highest two-star level of the national standard, comparable to professional disinfection appliances, and other series such as X2 and E5 are not marked with a disinfection star. Judging from the feedback of many users, the practicality of the disinfection cabinet seems to be worth considering, after all, good cleaning habits are the foundation of hygiene, and the more common purpose of the disinfection cabinet is "storage".
 
"Steaming" is a common form of cooking in Chinese kitchens, in addition to sterilization, X7, X2, E5, E6 and other series also provide steamer models, different series of steamer parameters are the same. Due to the built-in water tank design, the space of the steamer is compressed to a certain extent, and the capacity of 64L is not top-notch, but it is enough to meet the needs of a family's steamed dishes.
 
Regarding the selling price, the pricing strategy of the Martian can be summarized as: with the series as the benchmark, the price of the glass countertop and the steamer configuration is higher than that of the steel countertop and the disinfection cabinet, of which the X7 series price is between 14000-18000 yuan, although the comprehensive performance of the X7 is indeed leading in the industry, but the premium is inevitably too high, after all, the technical threshold of the integrated stove is limited, and this category is not a disruptive innovation.
 
Relatively speaking, the price of other Martian product lines is more friendly, E5, E6 series of disinfection cabinet models are priced at about 7500 yuan, while the pure storage E2 series is only priced at 6000 yuan, which is a cost-effective choice; If you like the steamer model, it is recommended that consumers pay attention to the X3, E5 series of steamers, although the maximum firepower is not as good as X7, but the configuration of the steamer is the same, the price is between 10000-11000 yuan.
 
In terms of after-sales, the Martian has now laid out more than 1,300 offline stores, covering large, medium and small cities, providing a three-year warranty for the whole machine, and the warranty commitment of the motor lifetime warranty, considering that the motor rarely has problems, it is equivalent to a three-year warranty for the whole machine, which belongs to the upper middle level in the industry, and the Martian also provides free door-to-door 2 oil cleaning services within 3 years, which is still more intimate.