Recommended models: MXV-ZLP90Q15, MXV-ZLP100LG301, MXV-ZLP100Q33, MXV-ZLP100Q36, MXV-ZLP100K03
 
Midea is the king of the white goods industry, but its performance in the field of disinfection cabinets does not match the identity of this "king", and its market share has been in the second echelon. With the steady growth of the entire kitchen appliance industry, the traditional home appliance giants represented by Midea and Haier have gradually increased the proportion of kitchen appliance business, in an attempt to shorten the distance with first-line brands.
 
Midea's disinfection cabinet products are cost-effective, and firmly occupy the main share of the third and fourth level markets with this outstanding advantage. However, the development history of first-line brands such as Fotile and Boss has long proved that in addition to emphasizing cost performance, Midea also needs to get rid of the constraints on its further development by not focusing on originality of business strategies, so Midea has increased its R&D investment ratio.
 
Midea adopts a completely different positioning mode from Fotile and Siemens, with many styles, both vertical and embedded products. The price is generally within 2000 yuan, and the volume is below 100L. Midea disinfection cabinets are known for their high cost performance, fewer functions, and most products have no child locks, which is suitable for consumers who do not have high requirements for the intelligent effect of the disinfection cabinet. The disinfection method basically adopts the combined disinfection mode of upper ozone, ultraviolet rays and high temperature in the lower layer.
 
MXV-ZLP100LG301 is a 2-star vertical product, with a volume of 94L, using a single high-temperature disinfection mode, the quartz tube on the upper layer dries the residual moisture of the tableware with heat, inhibiting the growth of bacteria, and the disinfection temperature of the lower room can reach 125°, which is not suitable for tableware with poor heat resistance.
 
MXV-ZLP100Q33 is cost-effective, the embedded structure can save kitchen space more than the vertical type, and adopts the triple combination disinfection mode of ozone, ultraviolet and high temperature, which meets the 2-star disinfection standard stipulated by the national standard. In order to prevent the temperature of the lower layer from being too high, the ZLP100Q33 is equipped with a safety door control switch, and the thermal insulation performance is also relatively good.
 
In addition to increasing R&D investment, Midea has also further increased its reliance on the kitchen appliance business in terms of management, merging the two original independent kitchen and water heater divisions, in order to further expand its share in the high-profit kitchen appliance market.