When it comes to the old qualified enterprises in the kitchen appliance industry, most of them have disappeared in the decades of time that are not long or short, and Robam Appliances, which was founded in 1979, has survived in the erosion and screening of time and has become a leading enterprise in the kitchen appliance industry.
Like Fotile, Robam focuses on kitchen appliances, and the sales of range hoods account for about half of its revenue, which is the top priority of the business.
In its long history of development, Robam Appliances, as a native of China, has successfully established a prominent brand advantage, which is a rare example in the kitchen appliance industry. The pricing of its products is generally higher than the industry average, and it has gained a gross profit margin that is the envy of its peers, but this also indirectly leads to the fact that the cost performance of its products is not too high. In 2017, Robam Appliances ranked first in the market share of range hoods, and no other brand could match it except Fotile.
There are many styles of range hood products of the boss, which are similar to the positioning of Fangtai, focusing on the high-end market, and the main products are concentrated in the range of 2000 yuan to 5000 yuan, and only 3 range hoods are sold below 2000 yuan, and the number of side suction and top suction is basically the same. The main series are crossover, giant and tablet, of which the crossover is equipped with a high-definition full-color screen, which is 55% larger than the air outlet of the traditional model of the boss, and the air volume of the top model can reach an astonishing 22m³/min, while controlling the noise within 53 decibels.
Whether it is a side-suction or top-suction product, the side-suction products within the price range of 2000 to 3000 yuan can already achieve a large air volume, compared with more expensive models, the gap between the two in suction power is not obvious. The advantages of Robam high-end range hood are mainly reflected in the deeper inner cavity and smoke area, and the rich detail design and functions reflect Robam's pursuit of humanized products.
The newly launched 4th generation of high-suction products by Boss has been greatly improved compared with the previous generation. More than 2 times the air pressure increase makes the range hood more resistant to backwinds, and the flagship product combines high suction power and low noise, which can reach an astonishing value while reducing the noise to the level of human voice conversation.
With the efforts of old home appliance giants such as Haier and Midea, the boss is facing more fierce competition in the kitchen appliance market, which also makes it pay more attention to the research and development and application of emerging technologies than before. Robam believes that under the intelligent trend of the kitchen appliance industry, the future range hood can achieve a breakthrough in performance. Based on this judgment, the intelligence level of many boss range hoods is high.
The CXW-200-67X2 priced at 2680 yuan has a built-in Alibaba Cloud chip, which can be interconnected with the mobile phone app, and uses a high-speed motor inner core, which can reach 19m³/min of stir-fry suction, and at the same time, the double noise reduction technology makes it maintain low noise while running at high speed. The built-in turbine is placed vertically, which can make the smoke exhaust smoother and more natural, improve the smoke exhaust efficiency, and the stainless steel composite material of the oil mesh is easier to clean. In comparison, the CXW-200-67A1, which belongs to the same tablet series as this product, has the same pricing, similar performance and internal structure, but does not have the smart chip features of the CXW-200-67X2.
What does not match its industry status is that the after-sales service system of the boss range hood lacks sufficient competitiveness. In addition to some products, such as CXW-200-67A1, the warranty time can reach 5 years, and the warranty time of some products is only 1 year, in contrast, the warranty time of Fotile, Shuaikang, Midea, and Haier products is more than 3 years, and some even reach 8 years.