Braun has won many international design awards such as IF and Red Dot, and its products have a strong modern atmosphere. At present, Braun's electrical business is fully operated by De'Longhi Company, and it has made great achievements in the field of household appliances. In the 2012 evaluation of the Hong Kong Consumer Council, the Braun TS730 received an overall recommendation of four and a half stars (out of five stars) for its excellent safety performance.
 
The trend of 100 yuan models in the domestic electric iron market will not change in the short term, but Braun still adheres to the high-end route and has captured a fixed audience with excellent product quality.
 
Three electric irons under 1,000 yuan are the main products of Braun, and the TS340C with a price of about 400 yuan has the most temperature adjustment gears, and users can choose the amount of steam according to the clothing material for fine ironing. The price is the same as the basic parameters of TS505 and TS525A, which are 599 yuan, but TS525A is equipped with an automatic power-off function, which is safer to use and more cost-effective overall.
 
Braun series flagship products to IS5043 and IS3044 performance better, both of which are priced at about 4500 yuan, equipped with pressurized steam and constant temperature ironing function, pressurized steam through the high-pressure jet steam beam ironing stubborn wrinkles, is an emerging function in the industry. Constant temperature ironing does not need to adjust the temperature, and the operation is more convenient, but if you iron silk or sweaters and other easily damaged fabrics, it is more difficult to achieve a good ironing effect. If you take into account that Philips also has a layout in the price range of 4000-5000 yuan, Braun's advantage is even weaker.
 
In addition, the weight of Braun electric irons is not much different from that of Good Luck, generally around 1.5kg, which is not light enough compared to products from brands such as Philips and Panasonic. It should also be noted that Braun's products below 2,000 yuan are all from Hungary, and the flagship series products are produced by a joint venture company in Dongguan.