Midea Lighting was established in 2008, originally under the microwave oven division, in December 2009, Midea lighting project department, which has accumulated certain product and channel experience, was upgraded to Midea Lighting Electric Manufacturing Co., Ltd. In June 2010, Midea Lighting Electric acquired Jiangxi Guiya Lighting and established a new light source base in Jiangxi; In 2015, the lighting industry officially moved to Jiangxi and established Jiangxi Midea Guiya Lighting Co., Ltd.
Compared with international brands such as Philips, Osram, and Panasonic, Midea Lighting has a short development time, and belongs to cross-industry development, and the initial development momentum has not been ideal, until the end of 2012, Midea Lighting merged into the central air conditioning division, internal integration, and mainly focused resources on the core issue of product quality. The merger and acquisition of Guiya lighting is also an important step, Guiya lighting was originally the largest energy-saving lamp, LED R & D and manufacturing and export base, national key high-tech enterprises, the combination of the two to provide solid technical support to the United States of lighting, so that the United States lighting industry has been qualitatively improved, in recent years to become a new force in the rise of domestic LED brands.
Midea lighting's products are in the forefront of various online channels, and the eye-protecting table lamp has entered the top ten online sales in 2018, and the market performance is remarkable. There are also several rechargeable portable models, such as single product clip models, Huiguang, Jianzhi and pen holder table lamps, the height of the lamp arm is too low, and the luminous flux is less than 300 lumens, which cannot meet the illumination needs of daily use, so it is not recommended to buy. In addition, the unit price of a single product MD-TD-Lanyue 80 yuan is also more affordable, supporting charging and plugging, in order to avoid the brightness being weakened due to the decrease in power, it is recommended to plug in.
Most of Midea's cost-effective items are concentrated in the price range of 100-200 yuan, and the color rendering index of a single product has reached Ra90, and the design is more conventional, with a unit price of about 110 yuan; The dual-purpose Pinya, the shape is rich in texture, the use of high-brightness soft LED lamp beads, large luminous area, and the light is soft and not dazzling, the color rendering index Ra80 or more, the unit price is about 120 yuan, both products reach the color temperature of 4000k, cost-effective, and can also meet the general eye intensity of the crowd. The single product wisdom belongs to the industrial design, there are differences in specific details, but the performance is not significantly enhanced, close to the price of 300 yuan, and the practicality is average.
The price is more than 300 yuan of single products,Recommend Borui(MTD14-M/K-01),National AA illumination,In addition to the high-end model of the necessary large illumination area of the headlight disk,It also supports tmall elf voice control,And there is an intelligent eye protection mode,It can automatically adjust to the appropriate brightness according to the ambient light,The operation is more convenient、Humanized,The unit price is about 400 yuan,Relatively reasonable。