Opple Lighting was established in 1996, focusing on the field of general lighting, and its products include home lamps, commercial lighting, light sources and electrical appliances. In 2013, with the progress of domestic LED lighting technology, Opple Lighting took the lead in the transformation, greatly iterating the traditional light source products, and by 2015, Opple Lighting has basically transformed into an LED-based lighting company, far ahead of its peers. After several years of development, Opple Lighting has become a leading enterprise in the field of general lighting, especially in the field of home lighting, with its revenue accounting for more than 90% of LED products. In 2014, in the selection of the top 100 LED lighting industry in China, Opple Lighting ranked first. Opple Lighting's technical strength belongs to the first echelon in China, and it has a more considerable cost performance compared with international brands, which is very popular with consumers.
According to Opple Lighting's performance report, its energy has been on technology and product innovation, in 2018, it focused on deepening the field of smart lighting, in terms of intelligent control, Opple Lighting has established an independent IOT Internet of Things platform, on which the development of smart home ecosystem based on smart lighting; At the same time, it has also carried out cross-border cooperation with many technology giants such as Huawei, Xiaomi, and Tencent, and the overall development prospects are good.
In addition, compared with other local lighting brands, Opple Lighting has been very advantageous in e-commerce channels for many years. Since 2014, Opple Lighting has ranked first in sales in the lighting and home decoration industry for five consecutive years. However, from the perspective of table lamps, Opple Lighting has a wide range of products, but the product line is unclear, more messy, and the quality control is far inferior to international brands such as Philips, and there are often unqualified product sampling.
Among its table lamp products, products above 100 yuan can reach the national A-level illumination, which can meet the needs of daily use, while products below 100 yuan are much rougher in appearance design, and most of them are not marked according to the new national standard illumination data, if the budget is below 100 yuan, it is recommended to choose a single product with a power of 3-5 watts, and the light quality is guaranteed to a certain extent.
MT-HY03T-158, the most cost-effective single product, national A-level illumination, high color rendering index, easy operation, design sense is much higher than about 100 yuan, the unit price is about 180 yuan, it is the low-profile version of the mid-range flagship disc eye protection lamp (MT-HY03T-157); The advantage of the disc eye protection lamp is that the illumination has reached the national AA level, the lamp arm adjustment is more convenient, the hardware and design have been strengthened, and the price has reached about 280 yuan.
More than 300 yuan of single products, color rendering performance and illumination can basically achieve the top quality, this price range of products, cost performance is higher than the single product of international brands, suitable for overtime workers, exam preparation students and other high-intensity eye people. Among them, the more distinctive is the single product designed for school-age children, Tongzhen (MT-HY03T-112), color temperature 4000K, national A-level illumination, but the brightness adjustment is not as free and casual as the conventional single product, but adopts two modes of screen reading and paper reading, which is simpler and convenient for children to operate; With a color rendering index of up to 95%, it is suitable for children who are learning to draw. In addition, a sitting posture reminder clip is also set up, which intelligently senses bad sitting posture and reminds in time, which also has an auxiliary effect on correcting children's sitting posture. This item has a pleasing appearance, good texture, and childlike fun, and the price is about 600 yuan.
Opple table lamps have a wide range of products, the biggest advantage is that they can cover different price points, and the shape design is diverse, the degree of differentiation is high, providing a variety of choices for people with different budgets and needs.