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Founded in 1876, Henkel has been around for more than 140 years and has a market share in each of its three brands – Persil, Schwarzkopf and Loctite. Ranked 314th in the Fortune Global 500 in 2016 and with revenues of more than 5 billion euros in the first quarter of 2017, Henkel is one of the leading chemical companies and a leader in the global adhesive market for adhesive technology.
 
In 1956, Henkel launched its first all-purpose adhesive under the name "Black & Decker", marking the birth of the Black & Decker brand. Black & Decker has more than 2,000 adhesive products in 14 categories, including waterproofing, all-purpose adhesives, construction adhesives, putty powders, caulks and tile adhesives. In foreign countries, Black & Decker is synonymous with glue. Whether it is a daily small part or a paste of building materials such as wood, the corresponding adhesive can always be found in Black & Decker, making "glue choose Black & Decker" a concept of foreign consumers. In addition, Henkel also has a tile adhesive brand called CERESIT, which also has a good reputation.
 
Black & Decker, like Weber, is one of the few tile adhesive brands that has opened an official online flagship store in China, and although its products are not as diverse as Mapei, they are more targeted. Black & Decker has four types of tile adhesives, which are suitable for high-absorbent ceramic tiles, low-absorbent tiles, polished tiles, vitrified tiles and natural stone. Like Weber, it is only suitable for general tile pasting, but compared with Weber, Black & Decker products are relatively cheap.
 
And like most brands, Black & Decker tile adhesive can be adjusted for about 5-10 minutes. The adjustable time is related to the drying speed of the tile adhesive, after the tile is paved to the base surface, drying as soon as possible can ensure the accuracy of its bonding position, while the traditional cement mortar is slow to dry, and it is easy to cause the tile to be crooked due to external force. The adjustment time of different brands of tile adhesive is generally not much different, so users need to adjust it as soon as possible after applying the glue to the tiles, so as not to affect the pasting effect.