Recommended products: Canova, Zhenhui, Paradise Rainforest, Fantasy Journey, Doremi
Beijing Grammy Wallpaper is the executive director of China Building Decoration Materials Association and the vice chairman unit of the association's wallpaper major, and has won the honors of China's wallpaper industry leader, China's top ten wallpaper industry, and leading international wall soft decoration material supplier.
Grammy wallpaper covers the low-end to the high-end, the consumer group is more extensive, in the official words is "from the newborn baby to the seventy or eighty-year-old man", for different audiences, the sales channels are also different, divided into the network sales department, the engineering department, the community department and the retail department, from the name can also see its focus, the network sales department for the younger generation of online consumption, the engineering department is mainly in cooperation with real estate developers, the community department and the retail department are offline channels, At present, it has nearly 1,000 stores across the country, covering major cities in China.
However, Grammy's stores are mainly franchise models, not all of them are official direct sales, so it is inevitable that there will be some problems, it is not excluded that some merchants may have unclear product labeling, wrong labeling and even domestic wallpaper to pass off as imported wallpaper.
The biggest difference between Grammy and other wallpaper brands is that it is not a production-oriented enterprise, the official definition of Grammy is an integrator, which is an integrated circulation role, mainly to act as an agent for imported wallpaper, from the official website, it has 12 foreign brands in China, and has a small part of its own products, and the production is mainly handed over to the domestic 2 foundries to be responsible.
The so-called production-oriented enterprises are relative to the business enterprises (also called commercial enterprises or trade enterprises), the production and manufacturing of goods as the main industry belongs to the production enterprises, and the main business of commodity circulation belongs to commercial enterprises, although Grammy has some of its own wallpaper products, and also has a certain production capacity, but the vast majority of them are still agents of imported wallpaper, and it is not an exaggeration to classify them as non-production enterprises.
Judging from its official online mall, the actual situation is indeed the case, most of the wallpaper on sale are imported products, there are not many wallpapers produced in China, accounting for only 20-30% of all products on sale, the price distinction between imported and non-imported wallpaper is very obvious, even the price of imported wallpaper on paper is basically more than 100 yuan/㎡, non-woven wallpaper is as high as 400-500 yuan/㎡, and non-imported products are basically 40-80 yuan/㎡, and the highest is not more than 200 yuan/㎡.
Non-woven wallpaper has always been the most popular in the market, and most of the Grammy non-imported wallpapers are of this type, which feels very good, feels comfortable and soft to the touch, and the price is not high, which is very competitive.
If it is used for children's rooms, you can choose Grammy Fantasy Journey or Dolami, both of which are wallpaper products suitable for children's rooms, and the color and style are children's oriented, and the price difference is not big, all of which are 60-70 yuan/㎡.
The difference between the two is that the fantasy journey is a pure paper wallpaper, and Doremi is a non-woven wallpaper, pure paper is the most environmentally friendly wallpaper, but the durability is not good, while the non-woven fabric has better stability and longer life, but the surface is not as smooth as pure paper, and the printing effect is not as good as pure paper.