Dulux was one of the world's largest suppliers of architectural decorative paints as part of Imperial Chemical Industries (ICI), which was acquired by Royal AkzoNobel in 2007.
 
In the paint industry, Dulux and Nippon Paint market share are in the first echelon, and some people even say that they are the "half of the country" in China's paint market, but in fact their market share is far less than half, even in the relatively concentrated wood paint field, the two as the industry leader, the sum of the market share is only 15%, but the title of "half of the country", to a certain extent, is also a high recognition of the strength of Dulux and Nippon Paint enterprises.
 
Unlike Nippon, Dulux's parent company, AkzoNobel, was a comprehensive chemicals company in the early stage, with specialty chemicals and cosmetics businesses in addition to paints and coatings. However, diversification has diluted the return on investment, so in 2018 AkzoNobel sold all its chemicals and other businesses to develop into a professional paint and coatings company.
 
AkzoNobel's paint brand is not only Dulux, the sub-brand Laiwei is also well-known in the Chinese market, but compared with Dulux, the product quality of Laiwei paint is relatively inferior, which also has a certain relationship with the brand scale, Dulux's product coverage is relatively wider, and the retail market is well-known, Laiwei products are relatively small in coverage and output, so Dulux is better than Laiwei in quality control, and has more resources to invest in technology research and development.
 
Dulux has opened paint production plants in 26 countries around the world, and has 18 production bases in China alone, covering latex paints, wood paints, anticorrosive paints and floor paints, etc., to achieve full coverage in the field of architectural coatings, although the scale is not as good as Nippon, but it is also in the forefront of the paint industry.
 
Dulux's products are divided into water-based paints and oil-based paints, with a complete range of 75 colors, more color options than Nippon, and each series has a corresponding topcoat and primer. When using, it is recommended to apply 1-2 times of primer to fill the pores, and then apply the topcoat thinly, so as to achieve a perfect paint effect.
 
Dulux water-based wood paint has forest breathing, Zhencai, Muyun and other series, several series of yellowing, scratch resistance are very good, the main difference is the formaldehyde purification treatment ability, Sen Breath is Dulux's flagship series, containing bamboo charcoal factor, can better capture and adsorb formaldehyde, but the price of 488 yuan is slightly more expensive, if the pursuit of higher cost performance, the price of 258 yuan Muyun series is more suitable, the same use of water-based resin, does not produce irritating odor, environmental protection is very strong.
 
Dulux oily wood paint is mostly named after "diamond", such as diamond, excellent diamond, constant diamond, etc., the raw material is refined soybean oleic acid, the content of triphenyl and volatile compounds is lower, and the harm to the human body is small, but there is still a gap compared with water-based paint. Excellent diamond and constant diamond have strong scratch resistance and wear resistance, and are suitable for outdoor furniture painting, with a price of 348 yuan; For indoor home decoration, the performance of diamonds is also enough, and the price is 248 yuan, which is much cheaper.