Roca entered the bathroom manufacturing sector in 1929 and in 1999 acquired LAUFEN, which was then the world's fourth-largest manufacturer. In 2009, the Red Dot Design Award (Information Design/Public Space), the Best Product Award at the Design Plus Awards, and the Product of the Year Award at the World Architecture News Awards. In 2008, more than 15,000 pieces of Roca sanitary ware products were used in the Beijing Olympic Village, and Roca was also used in the 2014 FIFA World Cup Pantanal Stadium and the renovation of the Bolshoi Theater. The price of Roca toilet products is medium to high, the design is fashionable, and the cost performance is medium to low.