SOFT99 started with the production of car wax, and is the first company in Japan to produce car care products, and it is also the largest car care brand in Japan, and has a high reputation in Japan. According to statistics, Soft99 now has a turnover of more than 20 billion yen a year, accounting for more than 40% of the market share of such products in Japan.
SOFT99's products cover all areas of the car that need to be cared for. From the body, windshield, tires and wheels, to the engine and belt inside the car, we can provide professional care products. In terms of car paint care, SOFT99 has three product lines: beauty car wax, paint coating and quick wax spraying. Because in the case of the same formulation, solid wax has a longer protection time and higher protective effect than liquid wax, which is suitable for users' personal DIY. SOFT99 beauty car waxes are all in a solid state, and the protection time is about 2 months. Paint coatings and quick wax spray car care products are liquid sprays that are easy to use and are suitable for users who don't have much time to care for their vehicles. The protection and duration of fast wax spraying are not as good as paint coatings, but they have more price advantages, the price of fast wax spraying products is about 80 yuan, and the paint coating agent is between 130-230 yuan.
In fact, the biggest difference between these two care products is the length of the protection time, the protection time of the car wax can generally last 1 month, and the coating agent is more than 3 months, in terms of glazing and brightening effect, the car wax can often be entangled in moist and deep luster, and the coating agent is characterized by high anti-fouling ability, suitable for people who have no time to wash the car and want to reduce the number of car washes. However, due to the improvement of the formulations of major manufacturers, more and more car waxes have a care effect of up to 3 months, and there are many coatings that produce a deep luster after use, and the dividing line between car wax and coating agent has become more and more blurred. In terms of providing users with car wax purchase advice, SOFT99 has done a good job, and maintains an objective position on its coating products, and users can choose according to their own needs.
Users who pay attention to the "appearance" of the vehicle can choose the Licai series or the extreme series of car waxes, which are classified according to the color of the car paint, which can bring a very good protective brightening effect to white cars and black cars. Focus on the protection function can choose SF-10119, SF-00530, SF-00532 and SF-00534, they all have different protection points, SF-00530 and SF-00532 have good water displacement performance, SF-00534 can be used to repair fine scratches in car paint, SF-10119 diamond crystal carnauba wax is the flagship product of SOFT99, the best comprehensive protection performance. At present, the price of SOFT99 solid car wax is between 55-120 yuan.
