High-quality car care products are as protective as the hard shell of a tortoise, protecting the paint and shine of the body. This is the slogan of the turtle brand, and it is also the meaning of the name of the turtle brand. American Turtle is a family-owned management company, founded in 1941, according to a 2002 U.S. market survey: Turtle brand is more than 97% well-known in the United States. At present, Turtle has more than 1,250 products and sales outlets in more than 90 countries around the world.
 
Turtle's car care product line is very rich, including ice wax, platinum shield, platinum, golden turtle and other series, each series has a variety of products such as cleaning, glazing, restoration, coating and so on, which are used in all aspects of vehicle care. Due to different formulas, the main functions of different series are also different. The platinum series emphasizes the luster, each box of white gold wax is formulated with Brazilian brown wax and highly reflective polymer, because the content of brown wax components is not high, only 6%, so up to a dozen glazing ingredients are also added as brightening supplements, because the combination of carnauba and highly reflective polymer, in terms of its overall effect, the brightness is good.
 
The Extreme Wax series focuses on protective functions, and the resin protective wax and outdoor armor protection are the flagship products of the series, which can effectively reduce the damage of the outside world to the car paint. Crystal Extreme Wax is a compromise between platinum wax and Extreme wax, which takes into account the two functions of glazing, brightening and protection, but its retention time is slightly worse than that of Extreme Wax. In addition, the ice wax series also innovates the traditional concept of car wax, extending from a single paint care in the past to the care of bumpers, chrome parts and glass, although the series innovates a lot of functions, but the ice wax series has a weak deoxidization ability and is only suitable for new cars.
 
Turtle Wax is for everybody is a loud slogan shouted by Turtles, and Turtles has proved it with practical actions. Turtle car wax not only has many types, but also the most segmented car wax brand in the market, no matter what kind of consumer needs users have, they can find the most suitable products in Turtle brand. It is worth mentioning that although Turtle claims to divide car wax products into high, medium and low grades, which can cover all driving groups, it is precisely because of its high popularity and the fact that the vehicle care program is not as professional as Swissvax, Zymol and Chemical Guys, and its performance in the high-end market is not ideal.