Dash cam rose in 2008, the domestic market in 2013 began to rise, due to the business publicity and media reports on all kinds of "porcelain" behavior, dash cam was once very popular, there are hundreds of Chinese brands, and the products are uneven. Internet giant Qihoo 360 opened a dash cam business in 2015, due to its high brand awareness, has sold at least 3 million units, no one in the low-end market can match, smart products based on dash cams and children's watches also brought about $58 million in revenue to 360 in 2015.
 
360 dash cam has C, M, S, G four series, M and S for the rearview mirror series, due to the rearview mirror dash cam anti-glare function is castrated, the clarity is not as good as the original car rearview mirror, very affecting driving safety, not recommended for consumers to buy. The biggest difference between the C series and the G series lies in the choice of chip and image sensor scheme, C series products use Ambarella A12 equipped with Micron AR0238 chip, although the stability is good, there will be no crash, restart, and missed recording, but Micron AR0238 image sensor is only 2.1 million pixels, and there is no HDR output function and noise reduction function, and the imaging image quality is poor. In terms of heat dissipation, AR0238 abandons the use of Micron's IBGA with excellent heat dissipation effect, and instead uses PLCC heat dissipation with reduced prices, which has weak heat dissipation capacity.
 
In the field of 1080P, the most classic solution is Novatek NT96655 with Sony's high-sensitivity image sensor, which has created a clarity that can be called a model of 1080P. Since the 360 G series generally adopts Novatek NT96658 Sony's image sensor solution, it has caused a lot of discussion in the market. Novatek NT96658 is a chip that has been hyped by merchants recently, and it is worth noting that NT96658 is not an upgraded version of NT96655 as its name suggests. NT96658 is a chip launched by Novatek in order to enter the low-end market, compared with the NT96655 2G memory, the NT96658 is only 1G, and the stability is weak. However, the G-series equipped with Sony's image sensor allows users to shoot in low-light environments. At present, the price of the G series is within 500 yuan, and the cost performance is good.
 
In the selection of lenses, 360 different products are quite different. Many of its products are composed of 4 full HD spherical glass lenses and 1 infrared filter, which is not as expressive as the 6G 1IR lens solution.