Lingshi is one of the oldest and most comprehensive vendors in the field of network equipment, especially wireless network equipment, and is recognized as the world's leading supplier of wireless and Ethernet networks for home, SOHO and small business users. Around 2003, the company's wireless communication products had a 55% market share.
In the U.S., Amazon or large electronics stores have led the sales of many products in the network equipment program. According to a report by Business Week, 14 of Amazon's top 25 network equipment products in the United States account for the lead.
Before being acquired by Cisco, 95% of the company's profits came from the United States, and it only began to expand outward after being acquired by Cisco in 2003. Cisco then exited the consumer business, and Lingshi was resold to Belkin, where it continued to operate as an independent sub-brand of Belkin. Although the lead has declined from its peak, it still has about 30% of the market share in North America.
Leading wireless products have always been known for their advanced technology and strong performance. In the evaluation of foreign media toptenreviews, the leading AE1000 wireless network card received a full score of 10 points in terms of transmission rate, security and ease of use, and a comprehensive evaluation of 9.83 points, which opened a significant gap with the wireless network card that ranked second.
The popularity and market share of Lingshi in China are not high, and there are many reasons: first, Lingshi only re-entered the Chinese market in 2015, and the time is still short; Second, Lingshi believes that "word-of-mouth is the best advertising", and insists on "not doing OEM, not borrowing money, and not advertising" from the early days of its establishment, and has invested less in brand promotion, so it is difficult to be known by ordinary users; The third is the leading market strategy.
Lingshi's market strategy, product positioning and router are consistent, focusing on the high-end market in China, taking the Lingshi WUSB6100M on sale as an example, the price of this wireless network card is as high as 400 yuan. In the cognition of ordinary users in China, USB network cards are mainly to solve the problem of existence, so such high-priced products will not be accepted by most people, which may also be the main reason why the market share of the leader in the Chinese market is not high.
As far as the product itself is concerned, Lingshi's USB wireless network cards are mainly AE series and WUSB series. Among them, the WUSB series is all AC dual-band network cards with high positioning, while the AE series is single-band network cards except for the AE6000, which has the highest positioning in this series.
WUSB6100M is the only NIC product sold by L&LEAD in China, and it is also the current flagship NIC of L&D, which has won the "BEST OF CES 2016" and Tweak Town's Editor's Choice Award. WUSB6100M appearance is similar to a USB flash drive, the biggest highlight is that it supports mu-mimo technology, and can achieve multi-device multi-input and multi-output with mu-mimo wireless routing, especially suitable for users who often download/upload multiple devices at the same time in the same network. However WUSB6100M antenna is only 1T1R, and the price of up to 400 yuan is also prohibitive.
It is worth noting that the price difference between domestic and foreign countries is relatively large, and overseas shopping is more recommended. For example, WUSB6100M, the domestic price is 400 yuan, but in the United States, Amazon only needs 25 US dollars, which is equivalent to less than 200 yuan, but it does not support direct mail to China and needs to be forwarded.
