LG is one of the two most well-known Korean companies in China, LG TVs, air conditioners and washing machines and other products have a high market position in the industry, especially TVs, thanks to the world's largest market share of large-size LCD panels, LG has nearly half of the smart TV market in the world.
 
Compared with LG's other product lines,LG's notebook presence has always been relatively weak,Different from other notebook brands' large and complete product line layout,LG takes a small and refined product route,The quality and technical strength of its notebook products should not be underestimated。 LG has set up 31 research centers in 6 countries, and its R&D investment accounts for 5% of the group's total revenue.
 
At the 2017CES exhibition, LG showed its new generation of LG Gram ultrabook 14Z970, the 14-inch notebook weighs only 0.97 kg, the world's lightest, and its upgraded product LG Gram 2018 is still thin and light, the 15-inch model weighs less than 1.1KG, which has the characteristics of both large screen and thinness, and is still the world's lightest of the same size. Today, the Gram series has become the benchmark for thin and light notebooks.
 
LG did not enter the top 10 in the global notebook market share, but this did not affect its strong product competitiveness in the slightest. In the U.S. Consumer Reports, LG performed well in the 12-13", 14-inch and 15-inch categories, with the LG Gram 13, LG Gram 14 and LG gram 15 ranking third, second and first respectively.
 
LG's notebook product line is clear at a glance,There is currently only one Gram series,Including 15-inch Gram 15Z980、14-inch Gram 14Z980 and 13-inch Gram 13Z980,The whole series is positioned as an ultra-thin portable notebook,No independent graphics card configuration,The price is not low,Most of them are around 7000 yuan,The top version is more than 10,000 yuan。
 
Except for the difference in screen size, the rest of the configuration of the Gram 2018 is highly consistent, with 8th generation processors with integrated graphics, a high color gamut screen, and fingerprint recognition, and the 14-inch and 15-inch models are also available in touchscreen models. The size and weight of the Gram 2018 model are very well controlled, with the 15-inch model weighing in at less than 1.1kg, making it the lightest 15-inch laptop currently available, 200g lighter than the XPS 13, and the 13-inch model is less than 1kg. Gram 2018 is positioned for portable office and audio-visual entertainment, aimed at users who value portability very much, and the performance is not strong, and users with high performance needs are recommended to consider other brands.