Apple's initial business was to develop and sell personal computers, and gradually expanded to mobile phones, tablets and other fields. Apple products have always been known for their high quality, and although the Mac series PC business accounts for only 11% of Apple's revenue, it is still an important part of Apple's device ecosystem.
 
In terms of global market share, Apple is in the second echelon of the notebook market, and in 2017, Apple's market share surpassed Asus to become the fourth in the world, and it is in a leading position in the second echelon, with an average of 1 Apple for every 10 notebooks. Although Apple's global share is only in the middle of the stream, it has taken more than half of the profits of the global computer industry.
 
In the U.S. Consumer Reports, Apple accounted for 1/4 of the 24 products with a score of more than 70 in the 12-13-inch group, and 3 out of 19 recommended products in the 15-inch group.
 
The most significant feature of Apple's Macbook is that it is not running the Windows system, but the unique Mac OS, and many operating habits are very different from the Windows system, so that some users are not used to it, and they will replace the Windows system after purchase.
 
Compared with Lenovo, HP, Dell's PC business revenue proportion, Apple's notebook business is not its core main business, so the product line is very clear, only MacBook series, MacBook Air series, MacBook Pro series. The MacBook is the ultimate portable series, with a screen of only 12 inches; The Air series is the basic entry-level model, and all aspects of the configuration are entry-level; MacBook Pro series is currently Apple's flagship personal computer, subdivided into13Inch and 15 inch, 13-inch MacBook Pro uses a low-voltage processor, which is weaker than the 15-inch version in terms of performance, 15-inch MacBook Pro The whole series uses a standard pressure processor, and is equipped with an independent display, which is the highest positioning product in Apple's notebook product line.
 
MacBook 12Mainly for mobile portable users with extremely high requirements, 12-inch screen, resolution reached2304*1440, the display effect is very good, and only 920gThe weight of the body also makes it have excellent portability, but on the contrary, the body is too small to use a high-performance processor, the performance is weak, and the interface is only 1 Type-C, and the scalability is not good.
 
13Inch MacBook proThe performance is much better than MacBook 12,It performs well in the CR evaluation,There are two versions with Tohch bar and without Tohch bar,i5 7267U Dual-core processor performance is not top-notch,But it is also enough to meet the needs of general work and entertainment,2K resolution high color gamut display,Excellent display effect,Overall, it is a relatively balanced model,The disadvantage is that there is no traditional USB interface, It requires a variety of adapters to support USB devices, which is a bit cumbersome.
 
The 15-inch MacBook pro 15 is the highest-end model in Apple's notebook, with a standard 7th generation i7 standard pressure processor, 16GB memory, 256/512GB PCIe solid state drive, and a full range of standard Touch Bar status bar, weighing less than 2 kg, while maintaining portability while retaining relatively strong performance, excellent screen display effect, especially suitable for people with high color requirements, such as designers, programmers, editors, engineers, The disadvantage of using media and other user groups is that Mac OS is not very compatible with most games, so gamers choose carefully.