Founded in 1984, Fossil started as a watchmaker, specializing in watches, jewelry and other fashion accessories. As a traditional watch manufacturer, Fossil actively transformed into a smart watch and acquired wearable brand Misfit, which combines the stylish appearance of traditional watches with modern intelligent systems to make a unique and attractive product. According to a report released by IDC, Fossil became the world's fifth-largest wearable device company in 2017 with 4.9 million shipments. Fossil has also partnered with a number of fashion brands, launching more than 300 smartwatches from 14 brands in a year, and Armani, Diesel, DKNY, MK and other brands are all made by Fossil.
 
Smart watches, like mechanical watches, are also wearable devices with decorative attributes, and Fossil is a fashion brand that pays more attention to its exterior design. Different from Samsung's masculine appearance, Fossil's smartwatches are more compact and thin, and each product has several different textures and colors of dials to choose from, and the strap materials are also different, with rich matching options. Fossil is quite popular in Europe and the United States, second only to Apple in the segment of fashion smart watches, and is known as the most traditional smart watch, with a price of 1200-2700 yuan.
 
There are many styles of Fossil smartwatches, but they are generally only divided into two types, one is the Android Wear smartwatch equipped with an OLED touch screen, which is similar to most Google smartwatches, and the difference is only in the appearance design; One is a composite watch with a traditional pointer design, no display, and a button battery-powered composite watch, which lasts up to half a year, and looks and feels the same as a traditional watch, but with a built-in motion sensor for simple motion monitoring.
 
The smart watch equipped with Google's system has been fully upgraded to Google's latest Wear OS system, which has a high degree of compatibility with Apple and Android mobile phones, and can install WeChat, Didi, Dianping, KEEP and many other third-party apps, but lacks local functions such as NFC payment, bus card, etc., does not support independent 4G networking, and needs to be used normally with a mobile phone, which is not as good as domestic brands such as Huawei and Mobvoi in terms of practicality. Sports and health monitoring is obviously not Fossil's strength, although it has built-in heart rate monitoring and sports sensors, but the accuracy is average, the function is not professional enough, and Apple, Samsung, Garmin, Fitbit and other brands are not far behind.
 
At present, the third generation of the series of products GEN3 and the fourth generation of products GEN4 are on sale at the same time, GEN3 does not have independent GPS, positioning depends on mobile phones, the price is about 1800 yuan. GEN4 adds independent GPS and upgrades the waterproof performance, and the price is about 2700 yuan. The official battery life of the two generations is only 24 hours, and the GEN4 has been upgraded with fast charging, which only takes 1 hour to charge 80%, which slightly makes up for the disadvantage of battery life. If the demand for appearance is greater than the demand for battery life, then Fossil is a personal choice.
 
The composite watch with hands is named the Q ACCOMPLICE collection, which means companionship. The Q ACCOMPLICE series builds on the advantages of Fossil's design, avoiding the shortcomings in function and battery life. The watch has a built-in motion sensor, but it uses a hand to display the number of steps, and the appearance does not have any electronic elements, and the battery life can last up to half a year. Forget about those complicated functions, the Q ACCOMPLICE can be used like a traditional quartz watch, you need to check the detailed movement status, connect to the mobile APP, and you can also remotely control the mobile phone through the mechanical crown to take pictures, cut songs and other operations. The Q ACCOMPLICE series is priced at more than 1,000 yuan, and although it has few functions, it is quite practical, and it is the most recommended watch under the Fossil brand.