Fitbit is a pioneer of wearables and was once synonymous with sports bands. Fitbit went public on the New York Stock Exchange in 2015 and became the world's first wearables company to IPO, and has since acquired Fitstar, a well-known fitness app developer, and Pebble, a pioneering smartwatch brand. According to a report released by IDC in late 2018, Fitbit is the world's second-largest smartwatch brand, after Apple.
 
Fitbit has a wide range of sports bracelets, compared to only two smartwatches: Ionic and Versa, both of which have rectangular screens and look completely in the style of modern electronic watches. Ionic is positioned as a professional fitness auxiliary product, with hard lines, sharp edges and corners, with a 1.42-inch color touch screen full of modernity, with an independent GPS module, priced at 2088 yuan;Versa is a mass product launched in 2018 for all ages, priced at 1288 yuan, square screen with rounded corners, it looks like Apple Watch from a distance, but up close, there is a sense of déjà vu of a little genius phone watch, the watch body does not have GPS, and you need to rely on your mobile phone to locate it. Versa is cheaper, but it runs more smoothly. By the way, neither Ionic nor Versa supports independent communication functions, and although NFC is built into the machine, it does not play any role in China.
 
Fitbit can be sought after by fitness people, naturally has its highlights, the simple design of the watch body, all have specific functional considerations. Square screens aren't as beautiful as round screens, but they can display twice as much information. The screen-to-body ratio of the watch is not high, but it is very thin and light, and the thickness is smaller than that of the Apple Watch. In addition to the touch screen, it can also be controlled by three buttons on the watch body, which can also be operated when swimming and wearing gloves, which meets the needs of more scenarios. The biggest advantage over general smart watches is that its battery life can reach 4-5 days, which is outstanding among watches of the same size, and there will be no worries about battery life when 24-hour continuous heart rate monitoring is turned on, and the time originally used for charging at night can be used for sleep monitoring.
 
There's no substitute for Fitbit's software, which is designed around the "Fit" feature, making it ideal for those who work out in the gym. The Fitbit watch does not use the popular Google system, but is equipped with Fitbit's own watch system, which can download more than 500 health and training apps, and the scalability should not be underestimated, but it runs slowly and sometimes lags. The impressive feature is the "on-screen workout guide", which can use animations and videos to provide intuitive action guidance, users only need to follow the tutorial step by step to train, and the watch can also be combined with sensors to perceive whether the fitness action is standard, which acts as a personal trainer to a certain extent.
 
It is no longer worth mentioning how many sports modes the wearable device supports, and automatic sports recognition is the key technology to improve the user experience, and the Fitbit watch can identify 7 aerobic exercises such as running, cycling, and swimming through algorithms, and give complete statistics at the end of the day. The sleep monitoring function is also a popular function of major smart watch manufacturers, which senses sleep through sensors such as heart rate and sports, providing a reference. However, the biggest pain point of this feature is not the accuracy of the measurement, but the wearing comfort, Fitbit's two watches are smaller in weight and thickness in the same category, and the user's willingness to wear it will be higher.
 
To sum up, Fitbit is a highly targeted sports watch with excellent battery life, especially suitable for indoor fitness people, and can provide professional sports monitoring and guidance, which is more professional than other sports watches. However, Fitbit is relatively plain in appearance, taking the practical rather than fashionable route, and although there are not many features, it has strong usability, which can be regarded as a bright brand.