The reason why Leica cameras were able to fetch a high price of 12 million yuan is largely due to its historical value. Since the first prototype of the Ur-Leica was launched in 1913, Leica has recorded 100 years of human history, such as "The Kiss of Victory", a classic moment of victory in World War II, and "Girl in War", which won the Pulitzer Prize for revealing the cruelty of the Vietnam War. The noble status of Leica is also closely related to the identity of the user, among which the Queen of England is one of Leica's loyal users, and the 70th anniversary of Elizabeth II's commemorative stamp issued in 1986 has a picture of the Queen holding the Leica M3. A photograph of King Bhumibol Adulyadej of Thailand carrying a Leica camera was printed on the back of the 1,000-baht banknote.
 
In addition to the historical added value, Leica cameras are also able to sell at such a high price, thanks to their exquisite craftsmanship and inefficient production capacity. The materials are high-end, and the cost itself is much higher than that of Japanese cameras, such as the large use of brass in the lens barrel body; Insisting on manual operation requires high wages to a large number of senior engineers, high R&D costs, long manufacturing cycles, low output, and so on.
 
In the field of medium-format SLRs, the Leica S series is its representative work, and it is also the first medium-format SLR in the Leica family to feature autofocus, focal plane curtain shutter and lens shutter. The advantage of the S series is that it has the same medium-format advantage as Hasselblad and Phase One, with up to 16-bit color depth, but it is lighter than the top-of-the-line 135-format DSLR. It is a bridge between a medium format camera and a 135 format DSLR camera, making it an excellent camera with special specifications. The disadvantage is that the body does not have an anti-shake function, and it is not easy to shoot handheld, so you need to practice a lot.
 
Leica lenses have excellent optical properties and are highly competitive and well-known. To date, Leica has produced 10 matching lenses for the S series. From the shortest 24 mm ultra-wide-angle lens to the longest 180 mm mid-focus lens, Leica's 100 years of optical experience and the latest technology are combined. Aspherical grinding technology is combined with special dispersive optical lenses to achieve the ideal of lens transmission and image distortion control.