The city of Gothenburg, Sweden, has two prides, one is Volvo Cars and the other is Hasselblad cameras. If there is a fate, then Hasselblad's fate is "aerial photography": during World War II, Hasselblad mainly produced aerial cameras for the Royal Swedish Air Force, and after the war, it turned to civilian products; Later, the Hasselblad camera became the pioneer of optical cameras with its exquisite workmanship, exquisite design and exquisite picture quality, so it received the attention of NASA in the United States, and in July 1969, it took the first photo of the moon landing with Hasselblad, and became famous since then; Now, in the face of fierce competition in the camera market, Hasselblad has been acquired by DJI, the leader in the drone industry.
 
Compared to other format SLRs, the advantage of a medium format SLR is the back, which has an overwhelming pixel resolution, latitude, and dynamic range. In addition, the mainstream SLR supports up to 14bit dynamic range, while the Hasselblad medium format SLR H6D has reached 15bit, although the surface is only 1 bit, but it is actually a geometric difference, about 8 times, which is why the color of the photo taken by the medium format SLR is fuller and richer. Of course, the medium format SLR also has disadvantages: a larger image sensor brings a more bulky body and higher cost, and at the same time, the manufacturing process is demanding and the manufacturing cycle is long, which further increases the cost, which also determines that it is mostly used in commercial photo shooting scenes, and it is almost invisible in the mass consumption field.
 
Hasselblad has also played an important role in the history of medium format cameras: it was the first to use an inter-lens shutter to achieve a flash synchronization speed of 1/500th of a second; It was the first to use automatic aperture shrinking, which got rid of the cumbersome retracting aperture. At the same time, Hasselblad is the only company that has been focusing on the development of medium format for decades. In addition to the advantages of medium format itself, Hasselblad has always used Zeiss lenses, and the combination of these forces has resulted in perfect image quality, precise exposure, smooth operation, and an aristocratic temperament from the inside out. The 500 series, the current H5D series, and H6D series, are all medium-format SLRs that commercial photographers dream of.