Formerly known as Norwegian Cruises, it belongs to Star Cruises, a well-known brand in the North American cruise industry, an innovative cruise brand, and built Joy Cruises for the Chinese market in 2017

Norwegian Cruises is an innovative company that has been pushing the boundaries of tradition and redefining the way cruise travel is done over the past 50 years of the brand's history. In the cruise industry, Norwegian Cruises has innovated and pioneered the "Free and Leisurely Cruise Vacation", providing guests with a new cruise ship experience like a free and unrestrained "first class at sea". On Norwegian cruises, guests don't have to be bound by a fixed meal time, no formal dress code, and a wide range of entertainment options to choose from. Norwegian Cruises is committed to providing guests with a range of comfortable experiences, such as a private pool in The Haven's luxury suites, culinary experiences, attentive concierge services and personal butler service, all designed to provide guests with a leisurely and exclusive cruise vacation. Norwegian Cruises has 15 cruise ships with global itineraries, as many as 28 dining options, award-winning entertainment and attentive guest service.

Scheduled for delivery in April 2018, the highly anticipated Bliss will feature a number of "First Class at Sea" experiences, such as a sprawling marine raceway, award-winning Broadway productions, and two viewing galleries with spectacular ocean views, glaciers and more. In 2019, Norwegian Cruises will launch a new "Breakaway Plus" class of cruises, with four more scheduled cruises to be delivered in early 2022; By 2026 and 2027, Norwegian will also bring two new cruise ships.