A well-known motorcycle brand, founded in 1985, a listed company, a large-scale/equipped engine and motorcycle production base in China, specializing in the research and development/manufacturing/sales of motorcycles and engines
Zhejiang Qianjiang Motorcycle Co., Ltd. (hereinafter referred to as "Qianjiang Motorcycle"), formerly known as Wenling Motorcycle General Factory founded in 1985, the company is based on the formation of a strong vehicle and engine design ability and level of the company, at the same time, strengthen the appearance design ability, the product is aimed at distinctive European cultural characteristics, through technology grafting and integration, at present, it has become one of the few motorcycle manufacturers in China with independent design and development capabilities and many varieties of engines and a large span. It has successfully developed a series of motorcycles with a displacement of more than 250cc (more than two cylinders) for commercial, retro, sports and leisure. It has become a banner of pure national brands in China. Its brands include Qianjiang Motorcycle, Benelli, Keeway and other brands, and its product range covers a full range of motorcycles from 110cc ordinary scooters to 1200cc large displacement. Qianjiang wear-resistant technology, 555 service, and EFI technology have been leading the technological progress of the industry.
On May 14, 1999, "Qianjiang Motorcycle" stock (stock code: 000913) was listed and traded on the Shenzhen Stock Exchange; In October 2005, it successfully acquired BENELLI, a century-old Italian motorcycle company, creating a precedent for cross-border acquisition of local brands in China's motorcycle industry.
Summarizing the development history of Qianjiang, the company believes that gathering strong achievements and pioneering and innovating are the magic weapons for the company to win in long-term business practice, and it is also the main driving force for Qianjiang to expand its living space and sustainable development. Qianjiang has successfully implemented the strategy of low-cost expansion and differentiated competition, and created a corporate culture with distinctive Qianjiang characteristics by gathering low-cost resources, global advanced technology, key channels, advanced management models and diversified wealth creation resources, accumulating enough energy for facing cruel competition and crossing various barriers, building a high-end technology platform with an international vision, stabilizing the domestic market share, and entering the international mainstream market.
In the next 20 years, whether Qianjiang can integrate global superior resources, implement the internationalization strategy, and build Qianjiang into a world-class motorcycle manufacturing enterprise through the business strategy of "world-class brand, European design, Japanese quality, and Chinese cost" has become the new focus of attention of all Qianjiang people.
