RIEDEL PRIEST

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RIEDEL brand introduction

RIEDEL PRIESTlogo

Founded in 1756 in Austria, the world's top wine glass brand, a well-known professional manufacturer of wine glasses and wine decanters, and a domestic agent: Liduo Crystal Trading (Shanghai) Co., Ltd

Riedel is one of the world's most professional and prestigious manufacturers of wine glasses and decanters, and is considered one of the top and most professional wine glass brands.

Back in 1673, when Johan Christoph Riedel was born in a small Austrian town called Bohemia, no one could have predicted that this would mean the birth of one of the greatest glass companies in the world. The Bohemian glass merchant is the founder of today's centuries-old company, Georg Riedel and his son Maximilian, who have traveled through a time tunnel. In the long history of the galloping history, each successor of RIEDEL has dedicated their talents and efforts to the success and glory of this enterprise.

Georg J. Riedel, president of Riedel, a world-renowned Austrian manufacturer of crystal glasses, said that with the rise of China's middle class, the Chinese wine market is rising, and at the same time, the demand for professional wine glasses from Chinese wine consumers will also increase. China is one of the important markets for Liduo in the long term.

Liduo entered China in July 2010 and its single wine glass retails for between 300 and 3,000 yuan in China. According to the company's plan, Liduo has opened more than 30 new stores in the Chinese market.

Georg J. Riedel said that in traditional Chinese culture, Chinese people used to use fine porcelain or glass to serve wine, which helped to sell Ledo wine glasses in China.

However, Liduo is still facing sales difficulties in the Chinese market, and how to convince Chinese consumers to buy professional crystal glasses to taste wine is still a major problem for the company. "This requires subtle education to educate Chinese consumers that professional wine glasses are not only aesthetically pleasing, but also play an important role in enhancing the taste of wine," said Liduo. ”

Product range

The range of Riedel glasses includes hand-blown crystal glasses (Sommeliers), crystal glasses with a wide range of shapes (Vinum Palace), crystal glasses with strong lines (Vinium Extreme), elegant glasses (Reserve Wine), sleek and cute stemless glasses (O series), and simple and practical glasses (Ouvertunre collection).

The advent of the Sommeliers series not only allows the world to see the ultimate craftsmanship of wine glasses, but also allows wine lovers to experience how good wine glasses can make 100% of the characteristics of wine. Riedel's pioneering work instantly turns the concept of lightweight, thin crystal material inherently simple to taste. The design and craftsmanship have made the glass more complex and changeable in terms of material and shape, and it has also made Riedel synonymous with the most exclusive taste in wine glasses.

The reason why the Riedel Sommeliers collection is a fantastic treasure for wine lovers is not only the finesse of its craftsmanship, but also the countless experiments that have proven that these glasses are truly the best wines in the world. Robert Parker, the number one critic with the million-dollar Nose designation, once described it as "Riedel Sommeliers really brings out the subtle flavours of some of the finest wines". This shows that Riedel is indeed magical.

In 1986 and 2000 respectively, Riedel developed the Vinum Classic and Vinum Extreme series of machine-blown crystal wine glasses, although not as good as the absolute connoisseur of the Sommeliers, a set of 25 glasses, but also according to the characteristics of the variety, the origin of the detailed classification, the price is also a lot more approachable, has become one of the equipment of the wine gourmet.

In 2003, Riedel designed the "O" series of flat-bottomed stemless glasses, based on the Vinum glass, with a more revolutionary concept, breaking the convention that a wine glass must be a goblet. Perhaps you think that drinking wine without holding a glass of stem seems to be less elegant and more difficult to be elegant. However, this new-age wine glass, which is difficult to associate with wine, is very popular in European and American fashion circles at half the price of Vinum, as well as its practicality and convenience for drinking occasions.


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