Bright Food Group is a large-scale agricultural enterprise mainly engaged in the development/production/processing/export of pollution-free vegetables/organic vegetables/vegetable seedlings

Shanghai Xinghui Vegetable Co., Ltd. is a key leading enterprise in agricultural industrialization under Bright Food (Group) Co., Ltd., located in Hangzhou Bay, Fengxian District, Shanghai, China. The company has been committed to the construction of a modern vegetable industry chain of "from field to table", and has formed an industrial chain such as vegetable provenance, standardized planting, primary processing, intensive processing, biological organic fertilizer, sightseeing agriculture, and chain sales terminals. At present, the company can provide 200,000 tons of various high-quality vegetable products for the public every year, and is one of the largest suppliers of vegetable products in Shanghai.

The vegetable products produced by the company have passed the pollution-free agricultural product certification of the Ministry of Agriculture of China, and one 300-acre horticultural farm has passed the organic agricultural products (OFDC) certification; The company has passed ISO9001 and HACCP certification. "Xinghui Vegetable" was rated as a famous brand product and a famous trademark in Shanghai, the "Urban Vegetable Garden" exhibition garden was approved by the China National Tourism Administration as an AAAA-level tourist attraction, and the company was identified as the "2010 Shanghai World Expo" vegetable special supply base and a national agricultural standardization demonstration farm.

Green base

At present, the company has more than 30,000 acres of vegetable bases in the suburbs of Shanghai, including more than 3,000 acres of contiguous greenhouses and greenhouse bases; In China, Heilongjiang Province, Shandong Province, Jiangsu Province, Yunnan Province, Fujian Province and other places have built more than 10,000 acres of epitaxial bases. "Ecology, nature" is the company's vegetable production has always adhered to the concept, the vegetable base on the north shore of Hangzhou Bay is far away from the hustle and bustle of the city, the water and soil are clean, the air is fresh, the vegetable production adopts modern cultivation technology, from seedling to harvesting, the whole process of quality tracking, to ensure that each batch of vegetables on the market is safe, high-quality, delicious.

Seedlings and flowers

The company's seedling base introduces advanced technology from the United States, and specializes in the production of tissue culture seedlings, vegetables and flower seedlings through the application of modern biotechnology, engineering technology and information technology in production; At the same time, the introduction, development, cultivation and production of plant resources are carried out. At present, the company's seedling base has built a 3-hectare factory seedling workshop, which can cultivate 100 million tissue culture seedlings, vegetables and flower seedlings every year. At the same time, it provides potted flowers such as poinsettia and cyclamen all year round, and supporting facilities for horticultural materials, and undertakes various greenhouse projects and greening projects. Provide high-quality seedlings and agricultural technical services for the suburbs and surrounding areas of Shanghai.

Ecotourism

The company's "Shanghai Urban Vegetable Garden" exhibition garden covers an area of 700 acres, which is currently one of the vegetable theme parks with the largest area and the largest variety of vegetables in China, and is also a national 4A-level tourist attraction, a national agricultural tourism demonstration site, and a popular science education base in Shanghai. The theme park visit area is themed on vegetables, with a total display area of 20,000 square meters in five main venues: Farming Expo Hall, Boya Farm, Xinxiang Vegetable Garden, Qigua Vegetable Garden, and Four Seasons Orchard. There are more than 200 varieties of vegetables planted in the garden, and a variety of cultivation modes such as "tree-like" single-plant high-yield cultivation, wall three-dimensional cultivation, three-dimensional column cultivation are adopted, which shows the integration of modern agricultural planting technology and culture and art, and provides a good place for leisure and tourism for the majority of tourists.

Circular agriculture

The company uses modern biotechnology to develop and produce bio-organic fertilizer with vegetable and fruit edible fungus waste and livestock and poultry manure as raw materials, with an annual output of 60,000 tons of organic fertilizer. And actively play the supporting role of the organic fertilizer industry in the circular agriculture system, promote the transformation of Xinghui vegetable base from traditional planting agriculture to ecological and efficient agriculture, and make every effort to build a modern agricultural demonstration park integrating ecological planting, tourism, popular science education and business activities.

Sales network

The company has established various forms of chain sales terminals for agricultural products in downtown Shanghai to provide citizens with high-quality, safe and healthy agricultural products.

1. Standardized vegetable farms: Counters with unified image, unified procurement, unified distribution, unified pricing and unified management are implemented in traditional vegetable farms in Shanghai.

2. Supermarkets: Pollution-free vegetables and organic vegetable retail counters have been set up in more than 600 supermarkets and hypermarkets in Shanghai.

3. Chain catering: distribute characteristic and deeply processed vegetables and other agricultural products for the chain catering industry.

4. School canteen: Distribute safe, secure and high-quality vegetable products to more than 100 colleges and universities, primary and secondary school canteens in Shanghai.

5. E-commerce: Strive to build an urban life network and implement a membership-based personal health recipe package delivery service.

6. Agricultural wholesale: It has trading points in Jiangqiao and Cao'an, the largest agricultural trade market in Shanghai, and is one of the largest traders in Shanghai Xijiao International Agricultural Products Trading Co., Ltd.

7. Export market: "Xinghui vegetable" products are exported to Japan, Malaysia and other countries.