Inner Mongolia Mengniu Dairy (Group) Co., Ltd., Youyi C, a new generation of active lactic acid bacteria drink, the product is known for being rich in active C bacteria
Youyi C is rich in 30 billion live C bacteria per 100 ml, helping the intestines to do activities, and more active lactic acid bacteria are perfectly integrated with black tea and green tea, and the tea is alive and enjoying new vitality!
In 2009, Mengniu joined hands with Chr. Hansen, a well-known Danish culture company, to introduce the highly active Lactobacillus paracasei - Active C bacteria, and launched a new generation of active lactic acid bacteria beverage --- Youyi C, with the brand proposition of "intestinal activity, always young". Each 100ml of Youyi C is rich in 30 billion live C-bacteria, which is super active and directly reaches the intestines.
In 2013, Youyi C issued a call for national intestinal activities, advocating the health concept of intestinal activities that are always young, and launched tens of millions of bottles of big drinks, one more bottle and another movement and food happiness activities across the country.
Since the launch of 10 million bottles of Pai Drink in Shenzhen in March, the 4 caravans of Pai Drink have been launched with full vitality! In addition to the fun somatosensory interactive games and wonderful roadshow programs, the event also sent 4 vitality caravans to 20 cities across the country, and also sent vitality C-girls to challenge the dynamic exercise with the audience. The 10 million bottles of the Big Drink Campaign has already influenced 9.22 million consumers to participate. The campaign will run until June 2013.
From June 1, 2013 to July 31, 2013, Youyi C carried out a nationwide "One More Bottle" promotion, during the event, anyone who buys Mengniu Youyi C 340ml original "One More Bottle" promotional product, opens the bottle cap, if you see the words "One More Bottle" engraved on the lid, you can redeem a bottle of Mengniu Youyi C 340ml product (unlimited flavor) for free with the bottle cap at the designated prize redemption point. During the event, netizens logged on to the official website of Mengniu Youyi C, entered the interactive page of the event, clicked "Start Lottery", turned the cap of Youyi C, and could view the winning results after stopping the rotation. In the online activity game, the bottle caps marked "National", "Intestine", "Activity", "Excellent", "Benefit" and "C" are used as the rotating patterns of the game, and the words on the bottle caps are connected from left to right to form the words "National Intestine Activity" to win prizes.
