Hangzhou Wahaha Group Co., Ltd., founded in 1987, has taken the initiative to carry the national industrial banner of challenging international brands in the beverage industry, and its products such as AD calcium milk/purified water/nutrition express/cool crooked are well-known, and are the world's largest food and beverage manufacturers

Hangzhou Wahaha Group Co., Ltd. was established in 1987, formerly known as Hangzhou Shangcheng District School-run Enterprise Distribution Department, the company started from 3 people, 140,000 yuan of loans, and has now developed into a large-scale, well-benefited beverage enterprise in China.

Over the past 26 years, the company has maintained a healthy and rapid development momentum through product innovation, technological innovation and marketing innovation, and its economic indicators have ranked in the forefront of China's beverage industry for 16 consecutive years. In 2013, the world faced the impact of the post-financial crisis, the company overcame the impact of various unfavorable factors, still maintained a steady and healthy development, and achieved good results, the group company completed the beverage output of 12.7 million tons, achieved operating income of 78.3 billion yuan, an increase of 23% year-on-year, realized profits and taxes of 13.9 billion yuan, and paid taxes of 6.2 billion yuan, an increase of 5% year-on-year.

Wahaha development history:

Hard work, from scratch - in 1987, the predecessor of Wahaha - Hangzhou Shangcheng District School-run Enterprise Distribution Department was established, Wahaha founder Zong Qinghou led two retired teachers, relying on a loan of 140,000 yuan, relying on the sale of people's soda, popsicles and stationery paper to earn a penny and start a business; In the second year, it processed oral liquid for others, and in the third year, Hangzhou Wahaha Nutritional Food Factory was established to develop and produce Wahaha Children's Nutritional Oral Liquid with the guiding ideology of the theory of "medicine and food homology" of traditional Chinese medicine diet therapy and to solve the problem of children's reluctance to eat. In 1990, the output value of Wahaha, which had only been in business for three years, had exceeded 100 million yuan, and the initial primitive accumulation was completed.

In 1991, with the support of the Hangzhou Municipal Government, Wahaha Nutrition Food Factory, which had only more than 100 employees but more than 60 million yuan of bank deposits, resolutely merged Hangzhou Canned Food Factory, which has more than 60,000 square meters of factory buildings and more than 2,000 employees, and has become insolvent, at a cost of 80 million yuan, and established Hangzhou Wahaha Group Company. Since then, Wahaha has gradually begun to enter the road of large-scale operation.

In 1994, Wahaha devoted itself to supporting the construction of resettlement in the Three Gorges Reservoir area, merged three extremely poor enterprises in Fuling, and established Wahaha Fuling Branch, with mature products, mature technology, mature market, supplemented by strong financial strength and Wahaha's inherent brand advantages, Fuling Company opened up the situation in one fell swoop, and the output value profits and taxes grew rapidly year after year, becoming one of the largest counterpart support enterprises in the Three Gorges Reservoir Area and ranking among the top 50 industrial enterprises in Chongqing.

National brand, challenge two music - in 1998, after more than ten years of experience, Wahaha felt that it had full wings and had the conditions to compete with the world's big brands, and after more than two years of careful development, it launched "Chinese's own cola - Wahaha is very cola", and took the initiative to carry the national industrial banner of challenging international big brands in the beverage industry. Since it was put into production in May 98, very Coke has sprung up, and now its annual production and sales volume has exceeded 600,000 tons, forming a three-legged trend with Coca-Cola and Pepsi, breaking the prediction of some people's "very Coke, must die", "very Coke, very ridiculous" when very Coke was launched on the market, and also broke the myth of Coca-Cola's invincibility, and inspired the courage and confidence of the majority of national brands to participate in international competition.

Comprehensive innovation - since 2004, Wahaha has implemented the strategy of "comprehensive innovation", carried out all-round innovation in products, equipment, management, etc., further enhanced the core competitiveness, and promoted the sound and rapid development of the enterprise economy. The continuous introduction of new products such as nutrition express and cool crooked has enabled enterprises to get rid of homogeneous competition and lead the development of the industry. In order to break the monopoly of foreign technology, Wahaha established a precision machinery manufacturing company, trained technical personnel, absorbed and re-innovated the introduced equipment, realized the localization of mold self-made and complete sets of equipment, greatly reduced the cost and shortened the supply cycle. Through informatization work, Wahaha has realized the high-speed interconnection between Hangzhou headquarters and branches and sales offices across the country, realized the efficient integration of production, supply and marketing processes, and added a boost to the development of enterprises with management innovation.

Diversified development - In 2002, Wahaha continued to uphold the corporate purpose of bringing health and joy to the majority of Chinese children, and chose the children's clothing industry, which is closely related to the life and growth of children, as the starting point for cross-industry development. The introduction of European and American design talents, with first-class equipment, first-class design, first-class fabrics, a high starting point into the children's clothing industry, according to the international "environmental standards" organization of production, and to take a zero franchise fee to attract the national merchants to join, in the first batch of 800 children's clothing stores opened in the country, in one fell swoop to become one of China's largest children's clothing brands, initially showed Wahaha's confidence and determination in cross-industry management, to create a new fulcrum for the development of enterprises, to further diversify the enterprise to lay the foundation.