Top 10 brands of herbal tea, Internet tea influence brand, Hangzhou famous trademark, substitute tea industry standard drafting unit, specializing in West Lake Longjing tea, concurrently engaged in famous tea and herbal tea, tea sets around the world modern tea enterprises
"Yifutang" was founded in 2008, taking the meaning of "a hundred years of blessing, full of tea art", its founder Li Xiaojun, advocating to make healthy tea with attitude, advocating young people to drink tea, praised by the City Express as "an innovator who has changed the rules of the industry for thousands of years", is a modern tea industry enterprise integrating production, sales and scientific research in the field of e-commerce, and is also a typical "Sandu enterprise" in Hangzhou (Hangzhou is the capital of tea, the capital of e-commerce, and the capital of college students' entrepreneurship). Yifutang specializes in West Lake Longjing, and also sells famous teas, herbal teas and tea sets from all over the world, and is one of the few brands in China's tea industry with annual sales of more than 200 million.
The rapid development of Yifutang benefits from the "one-step" Yifutang model. Yifutang establishes a base in the origin of tea, or establishes a local proprietary cooperative, adheres to the principle of origin, implements strict procurement standards, and then enters Yifutang's self-built modern factory for production, storage, preservation, and sales through the Internet, and delivers tea products to consumers as soon as possible. Due to the reduction of the benefit chain, Yifutang tea products have a cost-effective advantage on the e-commerce platform, coupled with excellent service, to ensure that the tea reaches consumers are fresh, healthy and high-quality, so as to achieve the purpose of allowing more consumers to drink more healthy and good tea.
The company strictly controls product safety, hygiene, quality and other aspects, and has passed the national food quality and safety market access A-level certification (i.e., QS certification), ISO9001 international quality management system certification, and ISO22000 food safety management system certification to ensure that the company's product quality meets national standards, so that consumers can buy assured and healthy tea products.
The company has more than 300 employees, with an average age of 25 years old, and 68% of them have a college degree or above, of which the product research and development team is mostly master's and doctoral students in tea science and pharmacy. At the same time, the company has signed a strategic cooperation with Zhejiang University, Anhui Agricultural University, Central South University, Zhejiang Agriculture and Forestry University, Anhui University of Science and Technology and other universities.
In the next five years, the company will establish regional warehouses across the country, establish its own tea origin bases in all tea-producing regions, and integrate the modern management model (GAP→GMP→MC) through the entire industrial chain. At that time, Hangzhou will become the headquarters of the group company, establish an e-commerce operation center, a research and development center, a tea international exchange center, a training center, and a modern tea production and exhibition center, and move towards a world-class tea brand.
Yifutang insists on making healthy tea products with Internet thinking, taking customers as the center, constantly innovating, and deeply cultivating products and services. Yifutang has been working hard to let more people drink more healthy and good tea. Whether it is the selection of raw materials, or the pharmaceutical attitude in the production process, or the strict quality inspection attitude, and the service attitude with customer satisfaction as the first standard, Yifutang only makes healthy tea with attitude, hoping to use healthy tea to convey a healthy attitude to life and bring real health power to every consumer.
