Jinghua

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Jinghua brand introduction

Jinghua logo

Beijing Ershang Jinghua Tea Industry Co., Ltd., founded in 1950, is a time-honored brand in China, a famous trademark in Beijing, and a diversified modern enterprise dominated by tea management under Beijing Ershang Group

Beijing Ershang Jinghua Tea Industry Co., Ltd., a subsidiary of Beijing Ershang Group, is a diversified modern production and operation enterprise dominated by tea management, integrating tea management, professional market management, bulk agricultural and sideline products trade and cultural and creative industries.

The company was founded in 1950, formerly known as Beijing Tea Processing Factory and Beijing Tea Corporation. The company is one of the first batch of time-honored enterprises recognized by the Ministry of Commerce, with the first tea trademark in New China and the famous trademark "Jinghua" in Beijing, and is the "source of the city" of the first tea street in China - Beijing Maliandao Tea Characteristic Commercial Street. For many years, it has been rated as "Top 100 Enterprises in China's Tea Industry" by the China Tea Circulation Association, and has been awarded the honorary titles of "Consumer Satisfaction Unit", "Integrity Rights Protection Unit" and "Integrity Service Unit" by the Consumer Association for many times.

The company has built tea bases in Fujian, Zhejiang, Jiangsu, Anhui, Hubei, Hunan, Guangxi, Yunnan and other major tea producing areas, including 1,000 acres of alpine pollution-free tea gardens and organic tea gardens in Wuyi Mountain, a world natural and cultural heritage reserve, and a tea demonstration base in Enshi, Hubei, the "world's selenium capital", to provide consumers with a stable supply of high-quality alpine organic green tea, selenium-rich series tea, pollution-free jasmine tea and Xigui Pu'er tea; With a number of national senior tea appraisers, tea refining senior technicians and other professional and technical personnel, with strong talent advantages, technical advantages and advanced tea professional testing equipment, to provide consumers with high-quality products and services; It has a professional team to operate the trade of bulk agricultural and sideline products, and to maintain and increase the value of assets with a good reputation, affordable prices and strict operating procedures.

The company's sales network covers major cities in Beijing, North China and Northeast China, and is now further developing brand direct stores and franchise chain stores; Actively use well-known e-commerce network platforms to carry out in-depth marketing cooperation, and is committed to building a three-dimensional, diversified and comprehensive new pattern combining physical stores and online sales.

The company has three large-scale professional tea trading markets on Beijing Maliandao Tea Characteristic Street - Jinghua Tea World, Beijing International Tea City and Jinghuayuan Tea Market, with a total construction area of more than 50,000 square meters, bringing together thousands of tea enterprises and tea merchants at home and abroad, operating more than 10,000 kinds of commodities such as tea and tea sets.

In recent years, the company is focusing on building the largest tea museum in northern China, cross-border operation, transformation and development. We are willing to provide high-quality products, excellent service and rich experience in providing security services for major conferences, and sincerely make friends from all over the world, cooperate and exchange, and win-win development.


This brand introduction page is provided with graphic information PP1007833 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer