Tiandi No.1 Beverage Co., Ltd., the largest vinegar beverage production base in China and a manufacturer of high-quality beverages, is particularly famous for its apple cider vinegar, which is a must-have drink for home life/leisure travel

Tiandi No.1 Beverage Co., Ltd. is a joint-stock enterprise integrating R&D, production and sales of vinegar beverages and other beverages, and is a value mining and brand operator of cutting-edge health beverage products with Chinese elements. The company has 10 wholly-owned subsidiaries such as Chengde Hongyuan Fruit Industry Co., Ltd., Shanxi Laochen No. 1 Biotechnology Co., Ltd., Jiangxi Tiandi No. 1 Beverage Co., Ltd. and Jiangmen Branch of Tiandi No. 1 Beverage Co., Ltd., the main production base is located in Jiangmen City, Guangdong Province, and the marketing management center is located in Victory Plaza, Tianhe District, Guangzhou City.

After years of market cultivation and brand operation, "Tiandi No. 1" vinegar beverage has increasingly become a new generation of food and beverage ingredients loved by consumers with its unique taste and health effects, and has a high market share and brand reputation in the national vinegar beverage industry. In recent years, in order to meet the ever-changing consumer experience needs of consumers, the company has successively developed health drinks such as Baicao No. 1 and Bama No. 1.

The company takes healthy food and beverage ingredients as its product positioning and customer service as the guide, and has successively launched Tiandi No. 1 brand aged vinegar beverage and apple cider vinegar drink, which is made of Shanxi old vinegar as the main raw material, and apple cider vinegar beverage is made of apple cider vinegar fermented from concentrated apple juice and then proportioned with apple juice.

In 2013, the company launched the high-quality hawthorn vinegar beverage Baicao No. 1. Baicao No. 1 extracts the natural ingredients of hawthorn, monk fruit, white grass, fairy grass, chrysanthemum and other plants, and gathers the essence of baicao, which is a must-have drink for home life and leisure travel.

Tiandi No. 1 is one of the earliest enterprises to enter the vinegar beverage industry in China, and has been in the forefront of the national vinegar beverage industry in terms of output, sales revenue, profits and taxes, profits and other indicators for many years. Tiandi No.1 is a national high-tech enterprise, equipped with a provincial engineering technology research center and a provincial enterprise technology center, and has 45 national patents, including 9 invention patents, 16 utility model patents and 20 appearance patents; And participate in the formulation of industry standards for apple cider vinegar beverages, which is a veritable industry benchmark enterprise. In 2008, it was rated as "Top 10 Soft Drink Manufacturing Enterprises in Guangdong Food Industry in 2008" and "Top 10 Soft Drink Products in Guangdong Food Industry in the Thirty Years of Reform and Opening-up" by Guangdong Food and Beverage Association; In 2009, the company's aged vinegar beverage won the "Gold Award of Guangdong Food Industry Association" issued by Guangdong Food Industry Association; In 2011, at the 2nd China Beverage Industry Bev-Model Award Ceremony, Tiandi No.1 competed with domestic and foreign beverage giants and won three awards: "R&D Creativity Award", "Growth Brand Award" and "Advertising Language Award". In 2012, the registered trademark of "Tiandi No. 1" was recognized as "China Famous Trademark"; In 2013, the company was awarded the title of "5-year excellent enterprise" in China's beverage industry; In 2014, Tiandi No.1 and industry giants such as Coca-Cola and Cestbon won the title of "Excellent Enterprise for Practicing Social Responsibility in China's Beverage Industry". In 2015, Tiandi No.1 and Wahaha and other enterprises were awarded the title of "Top 20 in China's Beverage Industry", and in 2015, the company was awarded the title of "Excellent Energy-saving Enterprise in China's Beverage Industry". After more than ten years of accumulation and development, Tiandi No.1 has developed into a well-known vinegar beverage brand and market leader in China.

After more than 10 years of brand precipitation, Tiandi No.1 has successfully transformed from product production to brand management. At the beginning of 2010, Tiandi No. 1 signed a contract with the five leading actors of the TV series "Family with Children", and five stars including Song Dandan and Zhang Yishan became the spokespersons of Tiandi No. 1 products, and "What to eat and drink?" Heaven and Earth One! The advertising slogan is well-known by consumers. At the beginning of 2011, Tiandi No. 1 proposed to "add a dish to health, the fifth dish - Tiandi No. 1", and is committed to making Tiandi No. 1 the "fifth standard side dish" after fish, meat, vegetables and rice on residents' tables. In 2014, the company successfully created the innocent and lovely image of hawthorn sister through humorous and witty advertising scenes, and the advertising slogan "I am hawthorn sister, try me to take a bite" also gathered the brand and popularity foundation for the rapid promotion of the new Baicao No. 1 hawthorn vinegar drink.

At the beginning of its establishment, the company was positioned as a high-quality beverage manufacturer, focusing on healthy food and beverage ingredients, to this end, the company adopted a brand management strategy, based on the Guangdong market, radiating the surrounding provinces, deeply cultivating, constantly promoting the concept of healthy meals, and investing huge manpower and material resources to do the cultivation of the vinegar beverage market, which has built a rapid growth in the past ten years. Facing the future, Tiandi One will always focus on the purpose of "pursuing excellent quality, creating a century-old brand, and continuing to provide customers with high-quality and healthy products", and is committed to building Tiandi One into a comprehensive health beverage provider.