Founded in 1989, China Resources C'estbon Beverage (China) Co., Ltd., one of the top ten brands of drinking water, is a famous trademark in Guangdong Province, the drafting unit of the industry standard for bottled drinking pure water, and an early enterprise specializing in the production of packaged drinking water in China
China Resources C'estbon, a leading brand in China's drinking water market, has ranked first in the market share in South China for many years, with sales volume reaching 1.08 million tons in 2007. In 1989, CR C'estbon took the lead in launching pure water in China, and was one of the earliest enterprises specializing in the production of packaged water in China.
In pursuit of contemporary perfect quality and fashionable life experience, we have been focusing on making water for 20 years. The world's most advanced two-stage reverse osmosis method is used to ensure that every drop of water is pure, and the product image of "fresh, natural and trustworthy" is well received by consumers.
China Resources C'estbon Food & Beverage (Shenzhen) Co., Ltd(hereinafter referred to as China Resources C'estbon) is a subsidiary of China Resources Enterprise Co., Ltd., a Hong Kong-listed company under China Resources Group, and is headquartered in Shenzhen High-tech Industrial Park (North District). In 1989, CR C'estbon took the lead in launching pure water in China, and is one of the earliest enterprises specializing in the production of packaged drinking water in China, mainly engaged in "C'estbon" brand series of drinking purified water and mineral water. Committed to bringing high-quality products and sincere service to every consumer, with customer satisfaction as the goal, based on the sense of responsibility of employees, the pursuit of excellent management, to create perfect quality, and always adhere to bring consumers a healthy and fashionable life experience as the spiritual connotation of its brand.
CR C'estbon is also one of the main initiators and drafters of the national standard for bottled drinking purified water. CR C'estbon has always provided consumers with healthy and satisfactory high-quality products with production standards that are superior to the "national standard", and has won the recognition of consumers through good service. Over the years, CR C'estbon has been affirmed and rewarded by government departments at all levels, and has been recognized as "the most competitive brand in the market", "famous trademark in Guangdong Province", "famous brand in Shenzhen" and so on.
In 2011, CR Enterprise and Kirin of Japan jointly established a joint venture to accelerate the expansion of CR C'estbon non-alcoholic beverage business in Greater China, creating a new strategic pattern of multi-category beverage business.
"Brand cornerstone, responsibility first", China Resources C'estbon has been deeply and meticulously exploring the market growth potential, and has a number of famous brands such as "Cestbon" and the "Afternoon Milk Tea", "Afternoon Black Tea" series, "FIRE" coffee series, "Magic" series and so on, and the tireless exploration and wisdom of the brand are all in it. As a well-known enterprise in China's packaged drinking water industry, China Resources C'estbon has always kept in mind its social responsibility, and has quietly established a brand image of caring and strong sense of social responsibility and mission through public welfare activities such as "C'estbon 100 Library Project", "Cestbon Sports Classroom", "1 1 China Strong" and "Water System Neighborhood". It is the bounden duty of CR C'estbon to provide safe and healthy drinking water for every consumer.
Up to now, the sales network of CR C'estbon has spread to most provinces and cities in China, as well as Hong Kong, Macao and Southeast Asia. In the next five years, CR C'estbon will maintain its own inclusiveness and forward-looking, with a sales network covering the whole country and marching into multiple categories, and the company will strive to become an influential national comprehensive beverage company in the industry, and continue to give consumers more surprises and experiences with brand creativity, and deliver more high-quality fashion life to the hearts of consumers.
