Founded in 1967, Taiwan's well-known food brand, famous for its first "on-site hand-fried pork floss" and "finger sucking aftertaste roasted meat", is mainly engaged in meat processing, food wholesale and retail business

The founder Mr. Mai Xingfu is a native of Taoyuan Dayuan Township, the 56th year of the Republic of China is the initial stage of Taiwan's industry and commerce, Mr. Mai Xingfu founded the new Dongyang from scratch, the first store is in the "Dongyang Roast Meat Shop" (that is, the current new Dongyang Wuchang store) on Wuchang Street in Taipei City, with its first "on-site hand-fried meat floss" and "finger sucking aftertaste roasted meat" famous market. With the booming business, Mr. Mai Xingfu gradually opened up new business bases, and successively developed pork and beef jerky, sausages, canned meat... and other commodities, through solid handicraft techniques and real materials to create the original flavor, so that the products in the market to get an excellent response, but also established the new Dongyang franchise meat processing, food wholesale, retail business direction.

Since the beginning of its establishment, New Dongyang has been adhering to the four business philosophy of "integrity, practicality, positivity and innovation". In order to make customers feel at ease, New Dongyang has built a standard factory building that meets the US FDA; At the same time, the introduction of German meat processing technology, through advanced automated production equipment, strict operating process specifications and various standards of food production inspection, to produce the highest quality products. As early as 1988, New Dongyang has introduced Dutch wastewater treatment equipment to implement the concept of environmental protection. In order to retain the original flavor and reduce the additives in the food, New Tung Yang conducts the research and development of various formulas through the laboratory, and has been selected as a tutor by the Ministry of Economic Affairs because of its industrial representativeness, becoming the only manufacturer in Taiwan's food industry that has imported both product production history and circulation history.

At the beginning of the establishment of the company, Xindongyang set a spiritual benchmark to promote the refinement and internationalization of Chinese cuisine; Continuously improve and progress in the direction of production technology, operation and management, marketing and research and development, so that the enterprise can flourish, spread its reputation at home and abroad, and lay the cornerstone for the international development of Taiwanese food. New Dongyang also continues to grow and thrive, from the mushrooms after the rain of the province's stores, national highway service areas and the symbol of the international image of Taoyuan Zhongzheng Airport outbound stores to the establishment of overseas branches, one by one shows that New Dongyang to the window of Chinese cuisine, hope that high-quality products all over the world, where there are Chinese, there is New Dongyang.