A well-known brand of meat products, a large-scale comprehensive enterprise integrating cattle and sheep breeding and breeding/slaughtering/cold and fresh meat segmentation and processing/quick-frozen conditioned food/rice and flour food, functional nourishing cattle and sheep by-product processing, and catering services
Ningxia Liheqiao Halal Meat Food Co., Ltd. is a national key leading enterprise in agricultural industrialization, located in the southern suburbs of Wuzhong City, Ningxia. The company is located in the original ecological area of agriculture, with superior environment, clean water source, away from pollution and convenient transportation. Since its establishment in 2003, after ten years of innovation and development, it has formed a large-scale comprehensive enterprise integrating cattle and sheep breeding, fixed-point slaughtering, cold and fresh meat segmentation and processing, quick-frozen conditioned food, rice and flour food processing, functional nourishing beef and sheep by-product processing, catering services, etc., and manages and operates a large halal beef and mutton slaughtering and trading market.
Adhering to the principle of "being a conscientious enterprise and building a century-old brand", the company has successively passed the "ISO9001:2008 International Quality Management System Certification", "HACCP Food Safety System Certification" and "HALLA Halal Food System Certification", and became a "National Key Leading Enterprise of Agricultural Industrialization" in 2005, and obtained the "Pollution-free Agricultural Products Product Certification" and "Pollution-free Agricultural Products Origin Certificate" issued by the Ministry of Agriculture. In 2011, the company obtained the right to import and export halal beef and mutton, and in 2013 alone, the export of products to Hong Kong reached 20 million Hong Kong dollars. From 2010 to 2013, it became the national halal beef and mutton central reserve, the live animal reserve unit of Ningxia Hui Autonomous Region, and the designated reserve of halal beef and mutton in Yinchuan City for four consecutive years, which played an extremely important role in the national emergency response, market supply during major holidays, halal beef and mutton market to stabilize prices, supply and demand imbalance, and people's livelihood consumption.
The company now covers an area of 2,000 acres, including 1,800 acres of cattle and sheep breeding base, 120,000 existing beef sheep, 5,200 beef cattle, and an annual output value of 700 million yuan. In accordance with the pollution-free production and operation procedures for cattle and sheep, the base strictly implements the disinfection system and immunization procedures from management to fattening production, ensuring that the breeding base meets the top international standards; The processing and production area covers an area of 200 acres, and the company has formed a total asset of 150 million yuan, with an annual processing and production of 5,000 tons of beef and sheep cold fresh meat, 4,000 tons of cattle and sheep by-products, and 2,000 tons of conditioned quick-frozen rice and flour food, with annual sales of about 170 million yuan. The annual profit and tax is 15 million yuan, and 400 landless farmers are employed, with an average annual income of 15,000 yuan.
In 2002, it was awarded the "Designated Market" certificate issued by the Ministry of Agriculture of the People's Republic of China; In the same year, it was awarded the certificate of agricultural product wholesale market issued by the Ministry of Commerce of the People's Republic of China; In 2007, it became a designated production enterprise of special needs of ethnic minorities by the Ethnic Affairs Commission of the People's Republic of China, the Ministry of Finance and the People's Bank of China; In 2008, it won the "Ningxia Halal Brand Loved and Trusted by the People in Ningxia Brand Driving Force Large-scale Survey and Selection Activities"; In 2009, it was awarded the "Backbone Circulation Enterprise of Agricultural Products", "Halal Beef and Mutton Professional Wholesale Primary Market" and "Meritorious Unit for Promoting Sustainable Development of Ningxia" by the People's Government of the Autonomous Region; In 2010, it was awarded the "Golden Bull Award for China Halal Food Muslim Products Enterprise"; In 2010, it was awarded Ningxia Famous Trademark and Ningxia Famous Brand Products, and in 2012, it was awarded "China Famous Trademark";
In addition, on the existing basis, the company is also expanding overseas markets such as Outer Mongolia, Jordan, Canada, the United States, Iran, etc., and gradually building a new global pattern of transnational marketing network.
In April 2010, the establishment of Liheqiao Hotel brought the halal cuisine of the Hui people in Wuzhong into the eyes of the world.With the mission of "promoting national food culture and creating a famous halal restaurant with special characteristics", the hotel draws on the strengths of others in innovating halal food culture and traditional halal dishes, integrates halal food resources, and creates the unique halal food of Liheqiao Hotel.
In the same year, in order to improve the slaughtering environment, the company introduced advanced slaughtering equipment and quarantine inspection technology, and built a new slaughtering workshop of 2,600 square meters. The use of the automatic lifting line for cattle and sheep has completed the transformation of the original floor-mounted slaughtering method, and the impact on the halal meat production and processing industry is of great significance.
