Founded in 1988, with lamb meat/green bird chicken/roof of the world cattle as the leading industry, it is a large domestic enterprise in the research and development, production and sales of grassland specialty meat food

Inner Mongolia Grassland Xingfa Group was founded in 1988, formerly known as Daxing Broiler Company, the team started with three earthen houses and 300 chicks.In 1993, Chifeng Daxing Broiler Company changed its name to Inner Mongolia Grassland Xingfa Group, and was registered as Inner Mongolia Grassland Xingfa Co., Ltd. when it was listed in 1997, and began to enter the meat sheep industry in 1997. After 2004, the domestic broiler market has become saturated, and Grassland Xingfa adjusted its direction in time and successfully cultivated a new breed of small broiler chickens - Grassland Green Bird Chicken.

The leading products of Grassland Xingfa Group: more than 3,000 varieties of grassland specialty foods such as lamb, green bird chicken, antibiotic-free chicken, roof cattle of the world, cooked food products, and miscellaneous grains.

Grassland Xingfa Group International Market: In 1997, it obtained the right to import and export, and its products are exported to 7 countries and regions including Japan, the United Arab Emirates, Oman, Russia, and Hong Kong.

Grassland Xingfa Group's domestic market: It has 7 sales regions and 30 sales branches in North China, Northeast China, Central China, South China, East China, Northwest China and Southwest China, and its products sell well all over the country. Focus on the construction of "two parks and three stores", namely Grassland Xingfa Shabu Garden, Grassland Xingfa Barbecue Park, Grassland Xingfa Green Food Store, Grassland Xingfa Shop-in-Store and Grassland Xingfa Retail Store Grafted Listed Stores. In China, there are more than 500 shabu gardens, more than 1,000 green food stores, more than 2,000 shop-in-shops, and more than 1,000 listed stores grafted with retail stores.