Wrigley Candy (China) Co., Ltd., Skittles, founded in 1979 in the United States, is a world-renowned candy brand owned by Mars, which has gradually become a favorite brand among young people with its unique small round particles, bright colors and real fruit flavors
"Skittles" has been on the market in the United States since 1979, and after 30 years of promotion in various countries and regions around the world, it has become a popular brand all over the world. In 1995, "Skittles" original flavor began to be sold in China, and gradually became a popular brand among young people with its unique small round grains, bright colors and real fruit flavor.
Wrigley is recognized as one of the leaders in the global confectionery industry, producing and selling a wide range of products such as chewing gum, mints, hard and soft candies, and lollipops around the world. With its world-renowned chewing gums such as Extra®, Orbit®, Doublemint® and 5, as well as candies such as Skittles®, Starburst®, Altoids® and Life Savers®, Wrigley is committed to creating simple happiness and making life a wonderful life for people every day. Headquartered in Chicago, Illinois, Wrigley is a member of Mars, Inc., with operations in more than 40 countries, more than 180 countries and nearly 17,000 associates worldwide.
The history of Wrigley products sold in China can be traced back to the 30s of the 20th century, when Wrigley products imported from the United States and Australia were already visible in the Chinese market. In 1989, Wrigley Chewing Gum Co., Ltd. was established in Guangzhou (renamed Wrigley Confectionery (China) Co., Ltd. in 2005). Today, Wrigley China is the largest confectionery company in China and the largest chewing gum manufacturer in China, with 3 factories, 1 Asia-Pacific R&D center, 36 branches and more than 8,000 colleagues (including contract workers) in China.
At present, Wrigley China's brand portfolio includes "Green Arrow ®" chewing gum and mints, "Yida ®" sugar-free chewing gum, "5" sugar-free chewing gum, "Yellow Arrow ®" chewing gum, "White Arrow ®" chewing gum, "Jinlang ®" chewing gum, "Dada ®" bubble gum, "Zhenzhibang ®" lollipops, "Sugus®" gummies and "Skittles® ®" sugar, etc.
