Founded in Italy in 1984, Alpenliebe is a leading brand in the global confectionery industry, known as synonymous with "sweetness", specializing in the production and sales of various candies and gums
The Alpine brand originated in Europe, and its original meaning is that Alpenliebe stands for love. From the very beginning, it wanted to be a candy that brought love. Just like the traditional European homemade confectionery, Alps stands for pure, innovative and high-quality products. After years of steady development, Alps has become synonymous with love and sweet moments thanks to its often smooth taste, rich taste choices, colorful packaging styles, and full of sweetness and love. Every taste, every color, and every texture of it has also been interpreted by consumers to represent the meaning of love. It's not just candy, it's not just about taste. It also represents the beauty of love for everyone, sharing it, moving it, giving people happiness and sweetness. Melt in the mouth, and be born with love.
Born in 1984, Alpine Milk Candy was the only confectionery on the Italian market that was creamy and creamy. Its classic rich milk flavor is derived from the traditional European home-made sweets, but its smooth sugar body makes people experience different tastes while tasting it, and it has captured the hearts of Italians of all ages as soon as it was launched. The company named this classic toffee Alenliebe, expressing the Europeans' yearning for the snow-capped mountains and their love for nature and tradition. Insisting on pure, innovative, unique and high-quality products, the Alpine brand wants to be a candy that people will love.
Van Melle China is the largest overseas operating company of Van Melle Group. We have a total investment of hundreds of millions of dollars in China, more than 2,000 employees, and three large production plants in Shenzhen and Shanghai. After more than 10 years of rapid development, the business of Extraordinary Van Meeller China occupies an important position in the whole group. In China, we will continue to consolidate our leading position in the Chinese market by continuously introducing new products and continuously strengthening our sales network.
High-quality and innovative products, professional sales operations, and good management team have made Extraordinary Devan Melle a great success in China. Like many other multinational companies in China, Van Meyler is committed to the continuous development of the company and its employees, so that they can grow in an environment full of trust, mutual respect and gratitude. In the future, while the company's business development is carried out, it will strive to become the "most satisfactory employer company" in China.
