Jinwei (Shanghai) Catering Management Co., Ltd., 85 degrees C, a fashionable restaurant chain specializing in coffee and desserts, adopts the mode of on-site baking and production / same-day sales of bread, and has won the favor of many consumers with five-star quality and affordable prices

The 85 degrees C brand was founded in January 2003 by Chairman Wu Zhengxue, and was named after the coffee that tastes best at 85 degrees Celsius. Later, a large number of star chefs such as the five-star chef of the original Asia-Pacific Club Dim Sum Kitchen, such as Chef Zheng Jilong, joined in, so that 85 degrees C has been able to grow rapidly in just a few years, with a registered capital of about 280 million yuan, and on November 22, 2010, it was successfully listed in Taiwan.

In line with the vision of "creating sweet and happy tastes", 85 degrees C adheres to the business philosophy of "pursuing five-star quality and affordable consumption", and brings unprecedented new consumption experience to consumers in mainland China, Taiwan, the United States, Australia and other countries and regions.

85 degrees C is mainly engaged in coffee, juice, tea drinks, bread, cakes and other products, bread to take on-site baking, the business model of the same day sales, as of April 2013, the global chain stores have reached more than 700, including 342 in Taiwan, 380 in mainland China, 4 in Hong Kong, 2 in the United States, 5 in Australia. Since entering the mainland in 2007, 85 degrees C has won the favor of more and more consumers with its five-star quality and affordable price. In Shanghai, Hangzhou, Nanjing, Beijing, Tianjin, Fuzhou, Shenzhen, Chengdu, Chongqing, Wuhan, Nanchang, Changsha, Xiamen, Shenyang and other large and medium-sized cities have chain stores, most of the stores provide 24-hour service, professional delivery services are also in full swing in Shanghai.

In order to ensure the quality and taste, 85 degrees C pioneered the concept of "cold dough", which is produced by the central factory and baked on the spot after being delivered to each store. At present, 85 degrees C has 14 central factories in the world and 9 in mainland China.

After being listed in Taiwan in 2010, it was ranked 11th and 10th in 2011 and 2012. Looking forward to the future, 85 degrees C will further implement service quality, develop diversified new products, strengthen brand value, adhere to the concept of environmental protection, and provide consumers with more delicious products, healthier nutrition, more intimate services, and more high-end enjoyment.