Founded in 1998, it is a well-known brand of beef products, a famous trademark in Qinghai Province, and an enterprise integrating cattle and sheep acquisition, slaughtering, deep processing, freezing and refrigeration, and product sales

Qinghai Lvcaoyuan Food Co., Ltd. is a private joint-stock company established in September 1998, with the registered trademark "Lucaoyuan" and the registered trademark of organic products "Sanjiang Ranch". With 7,000 tons of cold storage space, it has built a production line for cattle and sheep slaughtering, segmentation, quick-frozen small packaging, leisure cooked products, and yak meat ham sausage, and the products are divided into four categories and more than 100 varieties, with an output of more than 7,000 tons. Henan County has a first-class natural pasture in Asia, with 9.32 million acres of organic certified natural grassland and 1.2 million yaks and Tibetan sheep. In 2012, Hainan Qinghai Xingsheng Meat Food Co., Ltd. was acquired, and a new Xinghai County branch was established, which adopted the method of nearby acquisition and processing to retain the natural taste, freshness and nutritional value of yak meat and Tibetan mutton to the greatest extent. The establishment of the base not only provides a sufficient source of raw materials for the enterprise, but also enables the enterprise to have the ability to ensure product quality from the source, and realizes the whole ecological industrial chain from pasture to table.

After more than 10 years of development, the company has become a comprehensive halal beef and mutton business enterprise integrating cattle and sheep purchase and slaughtering, deep processing, refrigerated storage and transportation, product research and development, wholesale distribution and retail. In order to increase the market share of products, in 2000, Datong store and Xining distribution department were set up, and independent sales branches were set up in Shanghai, Changzhou, Shenzhen and Chengdu. "Green Grass Source" brand series products have been sold to the Yangtze River Delta, Pearl River Delta and other more than 30 large and medium-sized cities in China, product quality, corporate reputation has been trusted by the majority of consumers, especially Shanghai, Jiangsu, Hangzhou and other places have a high market reputation, market share has increased year by year, sales outside the province accounted for more than 75% of the company's total sales, production and marketing rate remained above 98%. It has become a well-known export-oriented enterprise in the processing industry of characteristic beef and mutton products in Qinghai Province.