Taifu

Overall scoring
80
Popularity index
12598

Taifu brand introduction

Taifu logo

Fujian Taifu Food Co., Ltd., founded in 1993, is a well-known brand of herbal tea, a famous trademark in Fujian Province, and a famous brand product in Fujian Province, specializing in the production and sales of canned food and beverages

 

Fujian Taifu Food Co., Ltd. is founded in 1993 by Chairman Chen Jiali, located in the beautiful scenery of Changle City, Fujian Province, the company has an area of 20,000 square meters, construction area of 23,000 square meters of modern garden-style factory and office space, is a professional canned food and beverage production enterprises. The main products are: eight-treasure porridge, protein drinks, fruit juice drinks, functional drinks, etc. As the company has always adhered to the tenet of "quality is the life of the enterprise", the products have won many honorary titles such as "Quality Qualified Products", "Fuzhou Famous Trademark", "Fujian Famous Trademark", and "Advanced Quality Management Enterprise" in Fujian Food Industry. In July 2001, it passed the ISO9001 international quality management system certification, and in August 2002, it obtained the "Sanitary Registration of Export Products". In December 2003, the first batch of QS certification for market access of national ten types of food enterprises was obtained, in March 2004, it was registered by the FDA of the National Food and Drug Administration of the United States, in February 2005, it was awarded the title of "Fujian Famous Brand Product", in 2007, it passed the "Municipal Enterprise Technology Center" recognized by the Fuzhou Economic Commission, in 2008, it passed the ISO22000 (HACCP) food safety system certification, and in 2009, it was awarded the "Fujian Famous Brand Enterprise".

In terms of the company's operation, as the leader of Taifu Company, Mr. Chen Jiali has a forward-looking understanding of the development situation of the market, and it is necessary to build a brand operation platform integrating industry and trade, firmly grasp and control the right to speak in the operation of the regional market, and quickly build its own core competitiveness, and initially formed a five-year strategic plan to form a group company to develop and extend from specialization to diversification, in order to make Taifu Company become the best and most professional food and beverage brand operator in China. In the early stage, our company hired a professional marketing consulting agency to do the operation strategy planning and system construction, and expanding the beverage industry and strengthening the food industry will be the core idea of Taifu Company's business development; In terms of brand, it has begun to apply for China's well-known trademarks. In terms of factory management, we have always adhered to the principle of "quality as the center, rectification as the driving force, saving as the focus, and assessment as the means to deepen the management work within the factory", in order to improve the management system, our company has reformed the organizational structure and salary performance system of the factory, which has greatly improved the enthusiasm of the factory employees, and at the same time introduced ISO22000 system certification to ensure food safety. In terms of technology, Taifu company attaches great importance to enterprise technological innovation, strengthens the strong alliance with scientific research institutions and colleges and universities, and constantly puts forward development strategies and new technology requirements, so as to promote the company to improve the level of technology, improve work efficiency and improve product quality.

On the basis of perfect planning, the company has also formulated strategic objectives to subdivide the domestic market, the provincial market is divided into 2 areas, 18 offices, and the market outside the province is divided into 5 areas. The past efforts have achieved a bumper harvest; In the new century, Taifu Company will, as always, develop special products with good market prospects and do a good job in guiding the consumer market.

 


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