Genuine Food

Overall scoring
80
Popularity index
18144

Introduction to the brand of Zhenxin Food

Genuine Food logo

It is a well-known trademark in Anhui Province, a well-known brand of Huipai roasted food, and a large-scale modern food industry enterprise with healthy and green snack food manufacturing as the pillar

Anhui Zhenxin Food Co., Ltd. was founded in September 2000, is a large-scale modern food industry enterprise mainly engaged in the production of Huipai roasted food, located in the beautiful scenery of Hefei, a famous city of science and education. "Create an international brand and promote sincere culture" as the company's goal and mission. After more than 10 years of development, the scale of the company's operation has been expanding, and it has become a large-scale modern private group enterprise with healthy and green snack food manufacturing as the pillar and catering services, financial investment, e-commerce and other multi-sector industries, with total assets of billions of yuan and annual profits and taxes of more than tens of millions of yuan. It has made an important contribution to local economic development and employment.

The company has a total of more than 1,000 employees, and has built 4 production plants in the country (Heilongjiang Zhenxin Food Co., Ltd., Inner Mongolia Zhenxin Food Co., Ltd., Anhui Zhenxin Food Co., Ltd., Beijing Zhenyi Food Co., Ltd.), since 2006, the company's annual production scale and sales have been in the forefront of the same industry in the country. The company has the right to import and export, and its products are exported to more than 20 countries and regions in Central Europe, North America, Southeast Asia, etc. At present, the company has established a sound marketing system and marketing network, with partners covering more than 20 provinces, municipalities and autonomous regions across the country, stationed in most of the country's large-scale supermarkets, and constantly promoting the construction of overseas sales platforms and increasing import and export trade. The company attaches great importance to the construction of e-commerce platform, and has successively opened online sales channels for Zhenxin Food flagship stores in Tmall, Jingdong and Yihaodian, while deepening business model innovation, taking serving "users" as the core, constantly seeking online and offline integration and development, creating a sincere O2O model, improving the layout of the dealer network, and laying the foundation for the in-depth transformation of enterprises in the future and the establishment of online distribution service business model.

In recent years, the company has won dozens of honorary titles such as "China's Top 500 Private Enterprises", "National Excellent Food Leading Enterprises", "Top 20 National Nut Industry Enterprises", "Anhui Agricultural Industrialization Leading Enterprises" and so on. The company has passed the ISO9001 quality management system and HACCP system certification. The company pays attention to technology research and development, invests more than 20 million yuan in related funds every year, and has more than 50 authorized patents. While insisting on independent innovation, the company has continuously strengthened cooperation with well-known domestic universities and scientific research institutes, and hired a number of well-known domestic experts and scholars such as Jiangnan University, Southwest University, Hefei University of Technology, Northeast Agricultural University and Anhui Academy of Agricultural Sciences as the company's senior technical consultants, which has promoted the company's combination of production, education and research, and made the company's development have strong vitality.


This brand introduction page is provided with graphic information PP1007448 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer