Coconut Tree Group Co., Ltd., founded in 1956, is a famous trademark in Hainan Province, an authentic coconut milk brand, a large-scale natural vegetable protein beverage production base in China, and a company specializing in the deep processing of tropical fruits such as coconut

Coconut Tree Group is a professional company engaged in the deep processing of tropical fruits such as coconut in Hainan Province, and a large natural plant protein beverage manufacturer in China.

Coconut Tree Group, formerly known as Haikou Canning Factory, was built in 1956 and has more than 4,000 employees. The products are mainly fruit juice drinks, with world-class production technology and large-scale automated production capacity. The leading products of "Coconut Tree" are coconut palm brand natural coconut water, coconut tree brand natural mineral water, volcanic rock precious natural mineral water and natural mango juice, etc., and the products are exported to more than 30 countries and regions.

In the 30 years before the reform, in the era of planned economy, the "sea tank factory" had gone through a bumpy history, with "glory" and setbacks, ebb and flow, and in 1985 it was on the verge of bankruptcy. In 1986, after Wang Guangxing, the director of the factory, took office, "Coconut Tree" through a series of reforms, out of a development path with its own characteristics, the formation of a unique "Coconut Tree" production and management model, its experience has been fully affirmed by the national leaders. The "coconut tree" has risen in the reform, with great development and great changes. In the past 22 years of reform and development, a total of 2.96 billion yuan of tax profits have been created. Since 1993, the tax profit has exceeded 100 million yuan every year, and it is a major taxpayer in provinces and cities. In 2007, two "growths" were achieved, with sales of 334,000 tons, an increase of 11% year-on-year; The tax paid was 162 million yuan, a year-on-year increase of 4.07%. The development of "coconut palm" has led to the development of Hainan's tropical fruit planting industry, solved the problem of easy for Hainan farmers to grow coconuts and difficult to sell coconuts, helped 500,000 farmers in Hainan get rid of poverty and become rich, and the living standards of workers have reached a well-off level.

In September 2006, "Coconut Tree" was restructured, getting rid of the shackles of the institutional obstacles of state-owned enterprises and becoming a private enterprise. "Coconut Tree" stands at a new starting point and formulates a higher and farther strategy. The formation of a new young leadership team, the establishment of a new corporate governance structure, the implementation of a new management model, the "three new" management of the "coconut tree" as if into a new development lane, vigorous, ready to go, is a new attitude to start a business again.