Founded in 1999, it is one of the top ten brands of roasted nuts, a famous trademark in Shanghai, a series of food suppliers such as delicious nuts/natural dried fruits/meat products, and a large-scale snack food chain retail enterprise
Founded in 1999, Laiyifen is a leading professional snack food chain management platform in China. At present, it has nearly 2,300 stores in more than 10 provinces and municipalities directly under the central government, including Shanghai, Jiangsu, Zhejiang, Tianjin, and Beijing, providing high-quality food for nearly 60 million people every year, with an operating income of more than 3 billion yuan in 2015.
Laiyifen accurately grasps the market consumption demand, looks at the world and carefully develops all kinds of high-quality snack foods at home and abroad, and operates nine categories and nearly 1,000 kinds of delicacies such as roasted seeds, meat products, candied fruits, aquatic products, candy/jelly, puffed food, fruits and vegetables, soy products, and pastries. "Three good and one fair" is Laiyifen's business philosophy, that is, good quality, good taste, good service and fair price.
In the Internet era, relying on advanced information systems, Laiyifen has prospectively established an online, offline and omni-channel sales model of "specialty stores, e-commerce and mobile APP", and is committed to bringing consumers a "one-stop" convenient shopping experience. With the steady development of the store business, at present, Laiyifen's e-commerce business and mobile APP business are developing rapidly. As of the end of 2015, Laiyifen had more than 11 million loyal members.
Laiyifen regards the food industry engaged in as a "conscience project, ethical industry", from the countryside to the tip of the tongue, Laiyifen always puts quality and safety in the first place. After years of hard work, Laiyifen has established a complete supplier management system and a strong supply chain system, and operates the snack food industry with the ingenuity spirit of "professionalism, focus and concentration", so as to escort consumers to enjoy safe and high-quality food.
For Laiyifen, social responsibility has long been a part of the company's development. As a responsible global citizen, over the years, Laiyifen has been grateful to the society, integrating social responsibility into the blood of enterprise development, and giving love to the society:
For example, in 2006, the "Laiyifen Scholarship Fund" was established, and in 2008, the "Wenchuan" earthquake fundraising; Orange Care Bursary Fundraising; In 2009, the "Youth Employment and Entrepreneurship Training Base" was established; In 2010, Laiyifen Hope Primary School in Tongji Town, Sichuan Province was established; In 2011, it sponsored the "Spring Rain Project Science and Education Aid Station" and the "Shanghai International Children's Culture and Art Festival"; In 2012, he donated 1 million yuan to the Shanghai Civil Construction and Helping Public Welfare Foundation and donated to the "Special Children Care Action"; In 2013, we sent relief food to the Ya'an disaster area as soon as possible; In 2013, Laiyifen Hope Primary School built an electronic media classroom; From 2012 to 2015, it donated to the "Love Flying Rural Teacher Training" activity for four consecutive years; From 2009 to 2014, the total amount of donations was 3 million yuan. In 2015, Yifen prepared for the establishment of a music teacher for the primary school of migrant workers; In 2015, the continuous public welfare and good deeds won the annual case award; In 2016, Yifen joined hands with Songjiang Charity Games to donate funds to help the healthy growth of young people in poor groups.
Laiyifen is a brand full of care, and in the future public welfare practice, Laiyifen will strive to let more people participate in public welfare activities through the strength and platform of its own enterprise, and will pass on love to the places where it is most needed.
As a leading brand of China's snack food chain, Laiyifen will uphold the corporate mission of "spreading leisure culture and creating unlimited happiness", guided by the value of "win-win", inherit and carry forward the leisure culture, and make unremitting efforts to promote the progress of leisure life in Chinese society!
