It is an Internet food brand with leading sales, and an industrial chain platform enterprise focusing on the research and development, packaging and sales of nuts, dried fruits, tea, leisure snacks and other foods
Three Squirrels Co., Ltd. is located in Wuhu City, Anhui Province, incorporated in 2012, is an industrial chain platform enterprise focusing on the research and development, packaging and sales of nuts, dried fruits, tea, leisure snacks and other foods.
Under the tide of the era of "mass entrepreneurship and innovation", Three Squirrels has become an enterprise with annual sales of more than 5 billion yuan in only five years from an entrepreneurial team of five people. Up to now, Three Squirrels has more than 3,200 employees, with an average age of 24.5 years.
"Strengthening an IP, spanning multiple industries, driven by the troika" is the strategic plan of the three squirrels in the next five years, and will strive to achieve the goal of reaching 30 billion yuan in sales and entering China's top 500. Since 2012, Three Squirrels' products have fully covered various e-commerce channels such as Tmall, JD.com, Suning.com, etc., and have built 12 warehousing and logistics centers and three distribution centers in Wuhu, Tianjin, Chengdu, Guangzhou, Xi'an, etc.
At the same time, in the context of consumption upgrading, on September 30, 2016, the first food store of three squirrels opened in Wuhu, and the current food store scope has involved Anhui, Jiangsu, Zhejiang, Sichuan and other places, and the ping effect of a single store can generally reach 2500 yuan/㎡. Three Squirrels uses the integration of online and offline to create a 2.5-dimensional city resting place, continuously upgrade the consumption experience, and increase the number of squirrel feeding stores to 1,000 in the next five years, bringing a more intuitive consumption experience to the owners. In 2017, Three Squirrels officially launched the Squirrel Town plan, which will be built into an integrated new commercial complex to bring a new consumer experience to the owner.
Three Squirrels actively explores the use of the "Internet" to promote the reform of China's agricultural products industry, effectively combines information technology, animation branding, and data-based quality control methods, and adopts new business models and operating methods to make the quality of agricultural products more stable, the logistics turnover speed is faster, the product freshness is better, and the brand is closer to the younger generation of consumers, and focuses on providing consumers with the ultimate user experience, as of June 30, 2017, the number of members of Three Squirrels has exceeded 60 million.
The Three Squirrels Cloud Quality Control Center gathers more than 1,200 R&D personnel to participate in product research and development on the platform through the whole platform, all data, full inspection, full batch, and full link, and connects producers and consumers together, and carries out real-time quality improvement for upstream producers through user evaluation and testing data. In the new reform goals of the squirrel, on the basis of the past five years, the three squirrels will strive to transform into an ecological enterprise, share technology, equipment and other resources, integrate effective social resources, and create more considerable value for owners, partners and employees.
In 2012, the three squirrels achieved sales revenue of more than 3,000 yuan in only half a year, 326 million yuan in 2013, 1.1 billion yuan in 2014, 2.51 billion yuan in 2015, and more than 5 billion yuan in 2016.
The power of capital has accelerated the layout and development of the e-commerce industry by the three squirrels. Since its establishment, Three Squirrels has received a total of more than 28 million US dollars of investment from Today Capital and IDG Capital, and has completed the construction of more than 50,000 square meters of e-commerce operation headquarters in Wuhu.
