Founded in Germany in 1880, it is famous for its professional hair color products, a professional multinational company specializing in hair salon products, and was sold by Procter & Gamble to Coty in 2015
Wella was founded in 1880 by German entrepreneur Franz Stroher. In 1931, he moved his headquarters to what is now Darmstadt (Germany). After more than a century of development, it has spread all over the world, with 15,000 excellent employees, and created annual sales of more than 3.4 billion euros (about 32.693 billion yuan), becoming a professional multinational company mainly engaged in special products for hair salons, and also occupies a considerable share of the global retail market.
Wella is known for its professional hair color products. Goldman Sachs estimates that Wella is the second-largest professional hair coloring company in Europe, with a 24% share of the European market, second only to L'Oréal, which has a 29% share.
Wella organizes more than 80,000 lectures, trainings and other activities every year, benefiting more than 1.3 million hairdressers through its more than 100 well-equipped training centers around the world. In addition, Wella has research and development laboratories on five continents, employing a group of experts and researchers who specialize in the research and development of new products and technologies related to hair.
Wella's trademark has also undergone several changes with the development of corporate culture. The name "Wella" was born in 1924 and means "wave"; It was only after 1930 that the current logo was created. The Wella name and logo are now patented in more than 150 countries around the world.
Procter & Gamble acquires Wella
2004年，美国消费产品巨头宝洁公司P&G 斥资55亿美元收购了威娜Wella。根据交易条款，宝洁公司收购威娜创始人斯多赫(Streher)家族的所有股份，该家族持有威娜78%的股权。
Coty acquires Wella
Procter & Gamble has well-known beauty brands such as Cover Girl and Pantene, but there is a lack of well-known brands in the European market. So following the acquisition of Clairol in 2001, P&G has been looking for opportunities to expand its presence in the European market. The acquisition of Wella will give Procter & Gamble a major presence in the European beauty salon sector, where it has never been involved.
Procter & Gamble announced in July 2015 that it had accepted a proposed acquisition of Coty for Max Factor, Cover Girl, Wella Hair Care and fragrance brands including Gucci and Hugo Boss.
