Founded in Japan in 1968, Sansho is an enterprise dedicated to the research and development, production and sales of safe and effective exfoliating products
In 1968, three young people with a whimsical idea, in order to combine "pleasure, surprise, and emotion" with skin care products, established a research laboratory at Osaka City University, and developed a variety of unprecedented products by using the characteristics of different materials and integrating the sensory needs of human sight, smell, and touch, such as solid lotion, granule essence, and three-layer cleansing oil. As the founder of the keratin care category, the Sansao brand has established the hegemon of the Japanese keratin care category.
In the 80s of the last century, when Japan advocated that skin care products must be safe, the founder Kenichiro Okamura went to the United States to participate in the "Global Cosmetics Trend Forum" and found a strange phenomenon during the scorching heat, some women wore masks, umbrellas, and sunglasses; After inquiring, I learned that "skin resurfacing" was popular in the United States at that time, and it was expensive and risky to do this "skin resurfacing", and the postoperative recovery period was long, and it was impossible to see the light, otherwise it would be wasted and change from "skin rejuvenation" to "disfigurement". Inspired by this, Mr. Kenichiro Okamura locked his research direction on "how to safely and effectively remove old keratin", and invested a lot of financial resources and energy, and spent nearly 10 years of research and development, and finally, the world's first product to regulate the normal metabolism of keratin was born, "the first generation of Sanzao Pure Brightening Gel". Over the years, the formula has been refined and perfected. Best-selling in Japan for 22 years, Sanzao's exfoliating gel has become a well-deserved "top of the dragon".
With "keratin care" as the theoretical basis of the brand, and adhering to the communication values of "pleasure, surprise and emotion", Sancang brand continues to forge ahead and develop more "safe and effective" products loved by Chinese female consumers.
