Sana Shana

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SANA brand introduction

SANA logo

Shanghai Noevia Trading Co., Ltd., SANA, a brand of NOEVIR Co., Ltd., a well-known Japanese cosmetics group, integrates skin care, beauty and body care, and is a highly influential provider of soy milk skin products

Founded in 1986, NOEVIR Co., Ltd., a well-known Japanese cosmetics group, has a century-old history of Tokiwa Pharmaceutical Co.Ltd, which owns three major brands: SANA, NOV Nafu and TOKIWA Pharmaceutical. Among them, SANA is a popular best-selling makeup brand covering skin care, beauty, and body.

SANA cosmetics originated from the word "space" and was conceived from the word "NASA", which means cosmetics that are developed using the most advanced science and technology and can be used by female astronauts with peace of mind even during long space flights. It means "SAFE" and "NATURAL".

SANA has always focused on developing the charm of traditional Japanese beauty. Therefore, in the selection of ingredients, we take the natural wind route, such as soy milk, silk silk, seaweed, chili pepper, etc., and the packaging is mostly Japanese-style. SANA also often launches limited editions of star products, which have become sold-out topics.

SANA has nearly 20 cosmetics sub-brands, including the most well-known soy milk skin beauty series products that have been sold for 15 years, the pore craftsman series that has been selling the No.1 base makeup in Japan, the popular Esteny slimming series, the well-known SUPER QUICK beauty series and the SCIP medicated hair series.

SANA currently sells in more than 3,000 overseas boutiques, cosmetics specialty stores, and Japanese supermarkets in China, South Korea, Japan, Singapore, Malaysia, the United States, Canada, Hong Kong, Taiwan and other countries and regions.

SANA is a makeup brand founded for young women who pay attention to safe and effective skin care and pursue beauty. It has been at the forefront of the market, and has continuously developed high-performance, high-quality, and price-worthy products! Do you want to have radiant electric eyes, supple and smooth skin, and a slender and sexy body? SANA can make it happen for you!


This brand introduction page is provided with graphic information PP1006936 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer