Founded in 1945, Amorepacific Group is one of Korea's world-renowned cosmetics conglomerates, with a portfolio of global brands such as Sulwhasoo, Laneige, Dream Cosmetics, EDI House, and innisfree
A woman who develops, makes, and sells camellia seed oil planted a beautiful seed that sprouted in the great dream of a young man to "communicate with the world with our beauty", and has now surpassed Korea and blossomed in the United States, China, and other parts of the world.
Since its founding in 1945, AMOREPACIFIC has been committed to the realization of its corporate mission of "Asian Beauty Creator". We will continue to explore the value of beauty in Asia's profound wisdom and share it with customers around the world, helping to realize the dream of beauty and health.
AMOREPACIFIC is the first cosmetics group in Korea to establish a cosmetics laboratory and continues to lead the Korean cosmetics industry as the first cosmetics export group in Korea by focusing on the research of natural raw materials in Asia and the development of technologies and products suitable for Asian skin.
AMOREPACIFIC has been developing a global brand strategy since the 90s of the last century, actively exploring the meeting with customers around the world. Today, it has established production and R&D centers in China and France, and has entered North America and Europe in addition to China, Southeast Asia, Japan and other Asian regions, so that AMOREPACIFIC's global brands - Sulwhasoo, Laneige, Dream Makeup, Etude House, and innisfree have a place in the global market.
To create a world-changing charm and develop into a "great global brand", AMOREPACIFIC is now working hard to achieve this goal. In order to achieve this goal, we will strive for the best in all aspects, minimize the impact on the environment, redouble our efforts to fulfill our social responsibilities through people-oriented management, and continue to develop a variety of brands and creative products that meet the preferences of global customers in order to become a "global brand company" and provide customers with the best product experience.
