Shiseido (China) Investment Co., Ltd., founded in Japan in 1872, is a high-end cosmetics brand, based on Western pharmaceutical prescriptions, dedicated to the research of beautiful skin and hair, EUDERMINE red honeydew lotion is well-known all over the world
SHISEIDOShiseido, is a well-known Japanese cosmetics brand. The name is derived from the Chinese "I Ching" "Zhizai Kun Yuan, Ten Thousand Material Births", and Shiseido means to nurture new life and create new value. "Zhizai Kun Yuan, Ten Thousand Material Beings" means "to praise the virtues of the earth, she has nurtured new life and created new value." The name is a reflection of Shiseido's corporate image, a pioneer in combining Eastern aesthetics and consciousness with Western technology and business practices, combining advanced technology with traditional ideas, and interpreting implicit Eastern culture with Western culture.
In 1872, Shiseido founded the first Western-style dispensing pharmacy in Ginza, Tokyo, Japan. IN 1897, A LOTION CALLED EUDERMINE, BASED ON A WESTERN PHARMACEUTICAL PRESCRIPTION, WAS SCIENTIFICALLY DEVELOPED. Since then, Shiseido has been researching skin and hair beauty, and has developed many innovative products and beauty methods.
Shiseido China
Shiseido has been favored by Chinese consumers since it came to China, and there are many users of Shiseido products in different regions of China and at different stages. In order to grasp market opportunities more effectively and establish a strategic plan for marketing and sales more quickly, Shiseido established Shiseido (China) Investment Co., Ltd. in December 2003 to coordinate the cosmetics business in China, which has become a strong proof that Shiseido is vigorously developing the cosmetics business in China. Today, Shiseido has established a friendly relationship with customers through department stores, but in 2004, Shiseido began its cosmetics specialty store business in China in order to further expand the space for communication with customers. Shiseido cosmetics stores not only sell products, but also introduce Chinese women to the correct use of cosmetics, and at the same time, they are also a fashion and cultural place to showcase new beauty methods and spread trendy clothing and hairstyles. In the future, Shiseido will also be committed to providing more high-quality products and services to women from different regions, different ages and different needs through a variety of sales channels.
